SOURCE: Bunchball


May 16, 2013 09:00 ET

Rajat Paharia Founder of Bunchball to Speak at IBM Exceptional Web Experience 2013

Father of Gamification to Explore How Applying Game Mechanics Can Drive User Adoption of IBM Connections

REDWOOD CITY, CA--(Marketwired - May 16, 2013) - Rajat Paharia, widely recognized as the father of gamification, next week will show business leaders, business analysts and executives attending the IBM Exceptional Web Experience 2013 conference how strategically employing game mechanics can motivate employees to fully engage with IBM Connections.

In a one-hour presentation on Tuesday, May 21, Paharia will describe how the same proven gamification techniques used to attract and keep customers are helping enterprises encourage their employees to work smarter and collaborate better, and motivating social communities to share and participate more.

Paharia is founder and chief product officer of Bunchball, the pioneer and market leader in gamification, and is the author of a forthcoming book from McGraw-Hill: Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification.

In his May 21 talk, Paharia will outline real-life case studies that illustrate how innovative companies are leveraging big data and the tenets of motivational science to employ gamification techniques that result in greater participation, sharing, collaboration, learning and achievement.

"Organizations invested in IBM Connections are interested in creating a more collaborative, responsive and knowledgeable workforce," said Paharia. "But those results are achievable only if employees make a company's social collaboration platform central to their daily workflow. In this special presentation for IBM Connections organizations, we'll look at how enterprises can stimulate the five intrinsic motivators that exist in every person -- the desire to be autonomous, to achieve, to improve, to make a difference, and to connect with others -- in ways that create a collaborative culture of loyal and dedicated IBM Connections users."

Event details:

IBM Exceptional Web Experience 2013: "Using Gamification to Ignite the Widespread Adoption and Utilization of IBM Connections and Web Experience Solutions"

Rajat Paharia, Founder and Chief Product Officer, Bunchball

Tuesday, May 21 at 11:15 a.m.

Wilford Room A, Hilton Chicago, 720 South Michigan Avenue, Chicago, Illinois, 60605

About Bunchball:
Bunchball is the market leader and visionary in gamification. Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, MTV, Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit, our blog at, or follow @bunchball.

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