SOURCE: SessionM


May 28, 2014 09:15 ET

Rakuten Super Points Widens Reach Through SessionM Partnership

Rakuten Expands Ecosystem with Initial Launch of Mobile Loyalty Program in Japan

BOSTON, MA--(Marketwired - May 28, 2014) - SessionM and Rakuten have announced a strategic partnership to power the expansion of the Rakuten Super Points loyalty program. This is SessionM's first partnership in the Japanese market, and is a strategic next step in its global expansion plans for 2014.

With this deal, Rakuten will have the technology to give mobile users access to its popular loyalty program, and advanced mobile advertising capabilities. The global e-commerce leader will employ the SessionM technology in Japan first, with potential rollouts in other markets.

Starting this spring, SessionM's technology will integrate Rakuten Super Points loyalty program into a variety of mobile applications, both Rakuten-owned and through partnerships with 3rd party mobile application developers.

Rakuten Super Points are currently redeemable at over forty Rakuten online and offline services. With the mobile loyalty program, mobile users will be able to accumulate Super Points using a wide variety of mobile applications including Rakuten Web Search App, making the loyalty program even more flexible and easier to use. With smartphone penetration rising rapidly in Japan, popular messaging platforms such as Rakuten's Viber and strong mobile loyalty programs and technologies such as SessionM will strengthen Rakuten's foothold in Japan's mobile space.

"SessionM's mobile expertise coupled with Rakuten's significant global presence is a powerful combination," said Lars Albright, CEO and co-founder of SessionM. "Our momentum since the start of 2014 along with our overseas expansion with Rakuten this spring have made for an exciting year already. We are thrilled to be working so closely with Rakuten."

SessionM has formed partnerships with major global brands such as AOL, Viacom, Zynga, Unilever and Ford, among many others.

"SessionM has partnered with other leading mobile publishers, and is a technology leader in mobile loyalty with a comprehensive and scalable platform," said Takuji Maekawa, Head of Reward Business of Rakuten. "We look forward to working with SessionM to bring top quality mobile content and ad experiences to Japan. We see this as the start of a long and fruitful partnership."

SessionM's mobile loyalty and engagement platform reaches a potential audience of over 60 million monthly active users across hundreds of premier mobile publishers. The company has also recently released a new loyalty based location check-in product called mPLACES, which is on pace to deliver millions of monthly check-ins for U.S. merchants and brands.

About SessionM

SessionM powers the loyalty program used by hundreds of premier mobile apps, helping millions of people have fun and feel rewarded for staying actively engaged with app content and brand advertising. Publishing partners include category leaders such as The Weather Channel, AOL, Sony, Warner Brothers Interactive and Zynga. SessionM is funded by Charles River Ventures, Highland Capital and Kleiner Perkins Caufield & Byers. The company is part of the iFund initiative at KPCB. SessionM is headquartered in Boston with offices across the country. For more information on SessionM, visit

About Rakuten

Rakuten, Inc. (4755:Tokyo), is one of the world's leading Internet service companies. Rakuten provides a variety of products and services for consumers and businesses, with a focus on e-commerce, finance, and digital content. In both 2012 and 2013, Rakuten was ranked among the world's 'Top 10 Most Innovative Companies' in Forbes magazine's annual list. Rakuten is expanding worldwide and currently operates throughout Asia, Europe, the Americas and Oceania. Founded in 1997, Rakuten is headquartered in Tokyo, with over 11,000 employees and partner staff worldwide. For more information:

Contact Information