SOURCE: RALLY Marketing Group

RALLY Marketing Group

RALLY Marketing Group

March 31, 2011 11:00 ET

RALLY Marketing Group Acquiring PassionFruit Games

SEATTLE, WA--(Marketwire - March 31, 2011) - RALLY Marketing Group, an integrated marketing and promotions agency, today announced that it is acquiring PassionFruit Games, a developer of casual video games designed for the female market. PassionFruit Games recently released Tiger Eye Part 1: Curse of the Riddle Box, which has become one of the top-selling, novel-based casual games released to date. Among other projects, the next game by PassionFruit is due for release this year. Future releases may include tablet and mobile versions for increased distribution and accessibility.

For RALLY Marketing Group, the proven ability of PassionFruit Games to craft an experience that appeals especially to women, and to deliver it through a flexible gaming platform, aligns seamlessly with the agency's core strategy of creating compelling experiences that deeply engage with specific sets of consumers.

"Given the importance of the female shopper to our clients, we've built an incredible knowledge base and put great effort into understanding how their behavior is changing," said RALLY CEO Lisa Clarke. "The acquisition of PassionFruit Games is an example of how RALLY, as an integrated agency, can help our clients capitalize on the evolution of marketing regardless of the platform or media."

For Melissa Heidrich, Co-founder and Studio Director at PassionFruit Games, finding the right organizational fit was key. "There are many reasons on paper why this union makes sense," she added. "However my decision is validated daily when we come in, sit in the same offices as one company, and work together to move this exciting new partnership forward."

About PassionFruit Games
PassionFruit Games transforms reading content into exciting, visually captivating interactive entertainment. They are one of the first companies to make games written by, designed by, and created for women.

About RALLY Marketing Group
RALLY Marketing Group is a privately held integrated marketing and promotions agency headquartered in Seattle, Washington. RALLY clients include 7-Eleven, Procter & Gamble, Outback Steakhouse, Cargill, Valvoline, Safeway and MillerCoors. The company takes an integrated approach to reaching consumers via experiential marketing, promotions, influencer marketing, loyalty programs and strategic media and entertainment partnerships. Fortune 500 companies rely on RALLY to develop, execute and measure campaigns that prove their brand's promise and deliver results. With a national footprint, RALLY offers the unique combination of strategic planning, creative development and logistical execution for clients in industries such as food & beverage, CPG, hospitality, beer/wine/spirits, entertainment, oil & gas, automotive and retail. For more information on RALLY Marketing Group visit www.RALLYgroup.com 

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