SOURCE: RALLY Marketing Group

RALLY Marketing Group

June 21, 2011 11:05 ET

RALLY Marketing Group Adds Art Director

SEATTLE, WA--(Marketwire - Jun 21, 2011) - RALLY Marketing Group, an integrated marketing and promotions agency, introduced Kelly McArthur today as art director.

Kelly comes to RALLY from VML/Wunderman where she helped create and execute global interactive campaigns for the Microsoft Windows 7 launch. Prior, she was senior designer at T-Mobile, leading interactive and visual design for mobile applications. Kelly was part of the team that created the user interface and product design for a new phone slated to launch this year.

Kelly was also a senior art director at Carmichael Lynch where one of her standout efforts was the creation of a web documentary for Harley Davidson that was shot by the director of Hoop Dreams. Her fresh, innovative work at Leo Burnett included integrated campaigns for GM brands featuring LA Ink's Kat Von D and the Pussycat Dolls.

"Kelly is one of those hard-to-find, super-valuable hybrids that today's brands need to get the best thinking executed in the most innovative ways," said RALLY Creative Director, Keith Goldberg, "and that why she's the kind of creative person who will fit seamlessly into RALLY."

A filmmaker in her spare time, Kelly began her career at Doner Advertising and is a graduate of the College for Creative Studies.

About RALLY Marketing Group

RALLY Marketing Group is a privately held integrated marketing and promotions agency headquartered in Seattle, Washington. RALLY creates authentic marketing programming that brings brands face to face with people in a highly engaging and interactive way. The company takes an integrated approach to reaching consumers via promotions, experiential marketing, influencer marketing, loyalty programs and strategic brand partnerships. Fortune 500 companies rely on RALLY to develop, execute and measure campaigns that prove their brand's promises and ultimately deliver results. With a national footprint, RALLY offers the unique combination of strategic planning, creative development and logistical execution for clients in industries such as food & beverage, CPG, hospitality, beer/wine/spirits, entertainment, oil & gas, automotive and retail. For more information about RALLY Marketing Group, visit www.rallygroup.com.

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