SOURCE: RALLY Marketing Group

RALLY Marketing Group

September 23, 2010 10:30 ET

RALLY Marketing Group Launches Entertainment and Media Marketing Division

Signs Industry Expert Jack Myers

SEATTLE, WA--(Marketwire - September 23, 2010) -  RALLY Marketing Group announced today the formation of a new entertainment and media marketing division. The division will be dedicated to building partnerships and campaigns that leverage television programming and entertainment assets, optimizing advertisers' media spend by conducting national campaigns that are locally relevant. Jack Myers, media industry visionary and economist, is supporting the division with an investment and will serve as Chairman of the Advisory Board. Myers will be assuming an active role with RALLY, aligning various interests in the industry with emerging opportunities in entertainment and media marketing.

"We are very excited to apply talent, laser focus, and our distinctive marketing capabilities to the entertainment and media space, which is emerging as a high growth segment of our business," said Lisa Clarke, RALLY's Chief Executive Officer. "Jack has deep consumer marketing expertise and detailed understanding of the media and entertainment landscape. We are very fortunate to have him lead this effort to harvest the potential in this area for our clients," said Clarke.

"Advertisers are looking for innovative ways to boost the value of their investment in media, and the networks need choices that don't require internal resources to execute seamlessly," said Myers. "RALLY is uniquely positioned to develop and execute valuable, scalable campaigns to extend a brand's media impact directly to the consumer. The opportunities are boundless and I'm honored to be working with RALLY to help bring these opportunities to life."

Some of the world's leading companies and advertising agencies work with RALLY for their integrated marketing and promotional needs. Outback Steakhouse, Procter & Gamble, MillerCoors, 7-Eleven, Safeway, Cargill and Starbucks are some of the brands currently working with RALLY.

About RALLY Marketing Group

RALLY Marketing Group is a privately held marketing agency headquartered in Seattle, Washington. RALLY creates real life experiences that bring brands face to face with people in a highly engaging and interactive way. The company has developed a suite of experiential marketing capabilities that it combines with available technologies to spark broad consumer engagement. Fortune 500 companies rely on RALLY to develop, execute and measure campaigns that help prove the promises their brands are making in traditional and social media outlets. With a national footprint, RALLY offers the unique combination of strategic planning, creative development and logistical execution for clients in industries such as food & beverage, CPG, hospitality, beer/wine/spirits, entertainment, oil & gas, automotive and financial services. For more information about RALLY Marketing Group, visit www.rallygroup.com.

About Jack Myers

Jack Myers is a media economist and chairman of M.E.D.I.Advisory Group, which invests in early stage companies that advance and support the media and advertising business. Jack is the author of three books on advertising, writes the weekly Jack Myers Media Business Report and publishes JackMyersThinkTank.com and MediaBizBloggers.com. For more than two decades, Jack has been among the media industry's leading visionaries and economic forecasters. He has advised more than 250 media companies, marketers and agencies on business transformation, revenue-development and organizational best practices. Jack is the recipient of the George Foster Peabody Award for journalism, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award. Clients have included General Motors, Coca-Cola, Sears Roebuck, Campbell Soup Co., Clorox, Reebok, AT&T, Kmart, Neiman Marcus, Saks Fifth Avenue, TJX Corp., Turner Broadcasting, CBS-TV, AOL, Disney/ABC, Discovery Communications, The Weather Channel, Met Life, Time Warner, Golf Magazine, Aegis Group, Mediaedge, The Huffington Post, Babelgum.com.

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