SOURCE: RALLY Marketing Group

RALLY Marketing Group

January 13, 2011 08:00 ET

RALLY Marketing Group Taps Award Winning Thought Leader as Creative Director

SEATTLE, WA--(Marketwire - January 13, 2011) -  RALLY Marketing Group is pleased to announce that Keith Goldberg has joined the agency as Creative Director. In this role, Keith will lead RALLY'S creative department and build on the agency's success delivering integrated campaigns that use traditional, digital, and experiential marketing to create customers for leading brands.

A former CD at agencies BBDO, JWT, and Y&R, Keith has also led the Los Angeles-based creative department of experiential shop, George P. Johnson. His career includes authoring well-known campaigns for brands such as Capital One (penning the ubiquitous "What's in your wallet?" tagline) and introducing digital tools into the experiential efforts of Nissan, Volkswagen and other blue-chip marketers. Working across multiple categories, Keith has counted American Express, GE, Kroger, Merck, Pepsi, Procter & Gamble, and Sprint among his clients.

"During our search we had a tall order," said Lisa Clarke, CEO of RALLY, "to find that elusive hybrid of creative talent and strategic thinker who understands how to deliver big ideas that move the needle. Keith is that person and we are thrilled that he has joined RALLY."

A problem-solver who is strategic as well as creative, Keith also spent valuable time on the client side as chief marketing officer for GMAC's direct-to-consumer business where he developed groundbreaking new products and introduced online tools that increased sales and greatly boosted customer satisfaction.

"What attracted me to RALLY is how they've been out in front as the marketing world has shifted," added Goldberg. "Brands are now built upon the experience of customers who share their thoughts with the greater community and RALLY leverages every tool in the kit to create and activate that community for clients."

Keith, whose work has been honored with virtually every major award, is frequently asked to speak at industry conferences and writes regularly about creativity and marketing.

About RALLY Marketing Group
RALLY Marketing Group is a privately held integrated marketing and promotions agency headquartered in Seattle, Washington. RALLY creates authentic marketing programming that brings brands face to face with people in a highly engaging and interactive way. The company takes an integrated approach to reaching consumers via promotions, experiential marketing, influencer marketing, loyalty programs and strategic media and entertainment partnerships. Fortune 500 companies rely on RALLY to develop, execute and measure campaigns that prove their brand's promises and ultimately deliver results. With a national footprint, RALLY offers the unique combination of strategic planning, creative development and logistical execution for clients in industries such as food & beverage, CPG, hospitality, beer/wine/spirits, entertainment, oil & gas, automotive and retail. For more information on RALLY Marketing Group visit www.RALLYgroup.com.

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