SOURCE: RAMP

Ramp

September 21, 2015 09:34 ET

Ramp Agrees to Sell Its Media Industry Business Unit to Cxense ASA

Transaction Designed to Support Firm's Focus on High-Growth Enterprise Video Solutions

BOSTON, MA--(Marketwired - Sep 21, 2015) - Ramp, a leading provider of innovative solutions for streaming video and audio within large organizations and via public media networks, today announced they have entered into an agreement under which Ramp will sell its media business unit to Cxense ASA, a global leader in data management and personalization technology. The transaction is subject to certain closing conditions, including Ramp shareholder approval, and is expected to close by the end of October 2015. 

Headquartered in Oslo, Norway, Cxense powers more than 6,000 media and consumer web sites worldwide, securely maintaining approximately one billion unique user profiles on behalf of their customers. In recent months, Ramp has worked closely with Cxense to integrate recommendations and analytics tools into forthcoming Ramp products for media publishers and broadcasters. With the acquisition, Cxense also significantly bolsters its presence in the United States. (See related release at:
https://www.cxense.com/cxense-to-acquire-media-business-from-ramp-leading-provider-of-video-content-solutions/)

"The growth in Ramp's enterprise video business has reached a point where it is worth making the sole focus of the company. At the same time, the market reception to our partnership with Cxense has been so strong as to make this a clear win-win for both Cxense and Ramp," said Ramp CEO, Tom Wilde, who will join Cxense ASA, upon the closing of the transaction, as General Manager, Cxense Americas, to lead its geographic expansion and video initiatives. 

Stuart Patterson, Ramp's President and COO who will lead Ramp once the asset sale is completed, added: "The transaction will provide Ramp with significant additional capital that will enable us to add resources to and focus exclusively on our high-growth enterprise video solutions business."

The company's enterprise solutions have been recognized for innovation leadership by top industry analysts such as Aragon Research, which named Ramp as an "Innovator" in its Globe for Video Content Management in May 2015, and Gartner, which included Ramp in the "Visionaries" quadrant in its Magic Quadrant for Enterprise Video Content Management in 2014.

Enterprise customers wanting to maximize the value of their digital audio and video assets have responded enthusiastically to Ramp's recent product introductions. A Fortune 100 company with more than 100,000 employees, for example, is among the first to deploy the Ramp Multicast Engine for live video webcasts. Ramp Video Live, which makes the production of live video webcasts both easier and more cost effective, has already been adopted by five Fortune 500 companies since its debut earlier this year. Among Ramp's enterprise customers are Fortune 500 and 1000 companies such as New Belgium Brewing, Energy Transfer, Entercom, Janssen Pharmaceuticals, and Levi's.

About Ramp
Ramp provides a next-generation video content and streaming platform, making it easy for companies to manage live and on-demand video and audio streaming across a wide range of industries, from media and entertainment to enterprises in every vertical including financial services, pharmaceutical and healthcare, energy, technology and more. Ramp's end-to-end, cloud-based video and audio content platform delivers a total solution for data-driven viewer experiences with the best ROI of any video platform. Companies benefiting from Ramp's solutions include Janssen Pharmaceuticals, EBSCO, Energy Transfer, Entercom, Levi's, EyeforTravel, FOXNews, Golf Channel, Meredith and many more. Learn more about Ramp at http://www.Ramp.com, and follow us on Twitter at @RAMPINC.

About Cxense
Cxense enables the world's leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense's advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide. Customers include Condé Nast, Dow Jones/Wall Street Journal, Forbes, Gannett, Globo, Grupo Clarin, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten, Naspers, Bonnier, El País, The Guardian, Schibsted, and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker 'CXENSE.'