SOURCE: RAMP

RAMP

July 24, 2014 08:00 ET

RAMP Announces Next-Generation Platform for Video Content Marketing

RAMP for Video Marketing Combines Integrated Video Hosting, Streaming, Publishing, Recommendations and Award-Winning "Viewer Experience" to Maximize Video Content Marketing Impact

SAN FRANCISCO, CA--(Marketwired - Jul 24, 2014) - RAMP, the leading provider of next-generation video and search experiences for media, marketing and enterprises, today announced at the REEL Video Marketing Summit the release of RAMP for Video Marketing, the industry's most comprehensive video content marketing solution. With RAMP for Video Marketing, marketers now have a complete set of tools to drive audience, increase engagement with viewers and generate valuable click-throughs and conversions from their video content.

B2C and B2B marketers continue to embrace video as the most effective means of attracting, engaging and converting viewers to paying customers, because video works. According to digital marketing research firm eMarketer, 51.9% of marketing professionals worldwide believe video content marketing offers the best ROI.*

"Online video is fast becoming the most effective medium marketers can use to promote their offerings and drive valuable engagements with their online visitors/communities," said Tom Wilde, RAMP CEO. "No other platform can match RAMP's unique VX (viewer experience), powerful feature set and simple pricing model to generate immediate ROI from video content marketing."

RAMP for Video Marketing is the only cloud-based video solution to provide a complete set of native, integrated features designed to maximize the value of a brand's video content. The RAMP for Video Marketing solution delivers key benefits to attract, engage, and convert video viewers:

  • Industry-leading, automated tools to attract viewers: patented approach to video metadata generation and indexing for best-in class video search and SEO. Powerful syndication capabilities including YouTube campaign scheduling.
  • Maximum video engagement: the RAMP VX is the most engaging viewer experience available and is complemented by behavioral and contextual content recommendations that maximize video views per user and click-through rates.
  • Easy, flexible deployment: Flexible integration options including simple embedding of video content, API-based integrations, and complete, hosted video "Microsites" and landing pages including mobile responsive functionality, custom templates and more.
  • Powerful, related content and integrated video calls-to-action: Rules-based and editorial-based display of related content synchronized to the contents of each video. Integration with calls-to-action from marketing automation platforms such as HubSpot, Eloqua, Marketo and more.
  • Detailed video intelligence: Unique video indexing technology to show the most active video topics as well as comprehensive viewer data and analytics.

RAMP for Video Marketing is available now. For more information about RAMP for Video Marketing, visit http://www.ramp.com/applications/video-marketing/, or contact RAMP at 1-857-202-3500.

If you are attending the REEL Video Marketing Summit, please join RAMP CEO Tom Wilde at the panel discussion "How to Ensure High-Quality, Meaningful Website Video Experiences," moderated by REEL SEO's Mark Robertson. The session will take place Friday, July 25th, at 1:25 PM PT in the Main Ballroom at the Hotel Nikko in San Francisco. Click here for more information about Tom's session: http://reelsummit.com/sessions/website-video-experience/

For a live introduction and demonstration of RAMP for Video Marketing, please join us for a webinar on Tuesday, August 5th, 2014, at 1:00 PM ET / 10:00 AM PT. Click here to register: https://rampevents.webex.com/rampevents/onstage/g.php?t=a&d=661192006

*eMarketer. Which Content Marketing Tactics Get the Best ROI?

About RAMP
RAMP provides the next-generation of video experiences for companies across a wide range of industries from media and entertainment to financial services, pharmaceutical and healthcare, energy, technology and more. RAMP's end-to-end, cloud-based video content platform delivers a total solution for data-driven viewer experiences, with the best ROI of any video platform. Companies benefiting from RAMP's solutions include Citi, Entercom, Levi's, EyeforTravel, FOXNews, Golf Channel, Meredith and many more. Learn more about RAMP at www.ramp.com, and follow us on Twitter at @RAMPINC.

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