SOURCE: RAMP

Ramp

April 14, 2015 11:00 ET

Ramp Announces Partnership With Cxense to Provide Real-Time Video Analytics and Recommendations

Integration Offers Unparalleled Ability to Drive More Video Views Across All Platforms for Major Media Publishers

LAS VEGAS, NV--(Marketwired - Apr 14, 2015) -  The National Association of Broadcasters Show -- Ramp, the leading provider of next-generation video and search experiences for media, marketing and enterprises, announced today that it has partnered with Cxense (OSE: CXENSE), the leading provider of data-driven marketing solutions, including real-time analytics and recommendations.

With this new integration, major publishers are able to solve a critical need in their business: to drive more video views across their web, mobile and over-the-top platforms and applications. Ramp's award-winning video search and publishing capabilities are now integrated with Cxense's complete set of content recommendation features, enabling publishers to maximize the video views on their sites, including:

  • Video Search Recommendations: Uses keyword searches influenced by popularity and trending metrics to deliver the best video results to an end user;
  • Video Contextual Recommendations: Recommends the best video to an end user relative to the content of the page they are viewing;
  • Video Trending Recommendations: Ensures the most popular videos are surfaced to an end user;
  • Video Behavioral Recommendations: Understands the user's past viewing habits to make personalized recommendations.

In addition, the combined solution features an easy to implement set of user interface approaches, including pre-configured recommendation "widgets" and a complete API for customized implementations.

"The number one challenge our customers face is how to drive more video views for their premium content to fulfill strong demand from their advertisers," said Tom Wilde, Ramp CEO. "Cxense's data-driven approach to understanding large audiences to deliver real-time, personalized recommendations, combined with our unique ability to understand the context of a video, form the first complete solution for publishers."

"Video is the fastest growing segment of the online advertising market and being able to engage your audience and drive more views means driving more revenue," said Ståle Bjørnstad, CEO of Cxense. "We are thrilled to partner with Ramp to help media companies maximize the value of their video assets across their properties."

About Ramp

Ramp provides a next-generation media content platform, making it easy for companies to manage live and on-demand video and audio content across a wide range of industries, from media and entertainment to enterprises in every vertical including financial services, pharmaceutical and healthcare, energy, technology and more. Ramp's end-to-end, cloud-based video and audio content platform delivers a total solution for data-driven viewer experiences with the best ROI of any video platform. Companies benefiting from Ramp's solutions include Janssen Pharmaceuticals, Energy Transfer, Entercom, Levi's, EyeforTravel, FOXNews, Golf Channel, Meredith and many more. Learn more about Ramp at www.Ramp.com, and follow us on Twitter at @RAMPINC.

About Cxense

Cxense helps businesses succeed in a digital world. Using audience data and advanced real-time analytics, Cxense creates hyper-relevant content recommendations, targeted advertising and predictive search that help increase digital revenue for publishers and e-commerce businesses, and provide users with a better experience. By capitalizing on data to match user preferences and create unprecedented personalization online, companies gain more engaged and loyal users, higher advertising revenue and increased digital subscribership.

Cxense is a global company headquartered in Oslo, Norway, with offices worldwide. Customers include Dow Jones/Wall Street Journal, South China Morning Post, Bonnier, Polaris Media, AEON, Rakuten, Globo and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker CXENSE.

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