SOURCE: Rant, Inc.

January 06, 2015 13:15 ET

Rant Announces Updates to Its Native Advertising Solution, BrandRant

Agencies and Premium Brand Advertisers Are Now Able to Create Deeply Engaging Content Experiences Across Rant's Growing Network of Sites; Partners Such as Havas Report an Average of Three Minutes of Engagement per User

IRVINE, CA--(Marketwired - Jan 6, 2015) - Rant, a leading sports, lifestyle and entertainment media company, today announced the latest version of BrandRant, a native advertising content platform for brand marketers. BrandRant is Rant's premium native content offering and provides its advertising partners with the opportunity to take advantage of the same engaging content environment that Rant's passionate user base enjoys. By the end of 2014, Rant reached 35 million monthly unique users -- Rant's ability to grow its audience so quickly with just over $7 million in funding to date validates that providing user and advertiser with rich, entertaining content is core to its success.

Rant delivers edgy, opinionated content across a variety of highly targeted vertical topic areas and recently launched eleven new sites including RantCars, RantGizmo, and RantMovies to complement its original three properties, RantSports, RantChic and RantLifestyle. All of the new sites will now be part of the BrandRant platform. With BrandRant, agencies and their clients can create custom content experiences that leverage the same editorial resources that Rant users have grown to love and are able to target their audience in the specific content categories most relevant to their customers and prospects. With the addition of more sites and branded content options, advertisers are benefitting from industry-leading engagement levels and more time spent with their content.

Leading global agency Havas has already had significant success on the BrandRant platform. "We're thrilled with the results we've seen from the BrandRant campaigns we've executed to date," said Rob Griffin, EVP, Global Head of Digital, Havas. "Our campaigns have been well integrated into Rant's content and we've been able to deliver more of the engaging and entertaining experiences the audience has come to expect from the Rant brand. Engagement metrics speak to how well the BrandRant content resonates with our audience and we've seen significant ROI and sales lifts as a result."

"We're thrilled to offer our expanded BrandRant platform to agencies and brand advertisers -- it represents an even more robust way to engage with our audience through content that is more contextually relevant and is deeply tied to the rest of their experience across Rant's sites," said Brett Rosin, CEO at Rant. "Our partnership with Havas is representative of what we can offer to agencies and advertisers and has so far proven to be invaluable not just for the deep engagement it delivers to marketers but also to demonstrate to the industry as a whole that consumers are increasingly receptive to brand storytelling via compelling content and not just creative visuals."

About Rant, Inc.
Rant, Inc., a leading creator and distributor of online media, owns and operates a growing network of opinionated sports, lifestyle and entertainment sites. The sites cover a range of topics represented in its expanding portfolio which includes RantSports, RantLifestyle, RantChic, RantCars, RantMovies, RantGamerRantGizmoRantDatingRantFood, RantPetsRantBeatsRantPlacesRantFinance, and RantPolitical.

Across all of its sites, Rant leverages its broad network of more than 400 paid writers across the United States, Canada, and the United Kingdom to provide male and female enthusiast audiences with entertaining and engaging content. Major brands partner with Rant to develop unique native content experiences for its passionate audiences in targeted verticals and across its fully transparency network. 

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