SOURCE: H & H Imports, Inc.

January 06, 2011 16:00 ET

Rap/Business Mogul "50 Cent" and Sleek Audio Team With Kevin Harrington of ABC's Shark Tank and TV Goods Chairman to Capture Share of Mobile Audio Headphone/Earbud Market

Strategy Is to Market a Superior Wireless Product at or Below the Same Price Points as Competitors' Wired Products

CLEARWATER, FL--(Marketwire - January 6, 2011) -  H & H Imports, Inc. (OTCBB: HNHI), the parent company of TV Goods, Inc., previously announced that it had acquired the worldwide marketing rights to a new line of Sleek Wireless Hybrid and Tunable audio products. In a further development, the company announced today that this new line of mobile audio products will be personally endorsed by Curtis Jackson, p/k/a "50 Cent." 50 Cent, through G-Unit, a company owned by Jackson, has an ownership interest in Sleek. Under its Agreement with Sleek and G-Unit, TV Goods also made an equity investment in Sleek. 50 Cent, through G-Unit, has also made an equity investment in TV Goods, which makes him a significant minority shareholder in TV Goods and will be offered a seat on the Board of the Company at a later date.

The line of Wireless Hybrid products will be sold under the Sleek By 50 Cent™ trademark. The Sleek By 50 Cent™ motto is "Escape into Your Music."

The parties plan to debut the product line at the January 2011 Consumer Electronics Show (CES) in Las Vegas. TV Goods will produce a series of commercials and plan other marketing and promotional campaigns targeting the global consumer market.

TV Goods and Sleek plan to introduce the Platinum line of products designed by Sleek and 50 Cent with the Sleek By 50 Cent™ headphones (wired and wireless) followed by a Wireless Hybrid earbud product, both of which will utilize the Kleer® lossless technology. Earlier this year, SMSC announced that its Kleer® wireless audio technology has been selected by Daimler AG as part of the rear seat entertainment system for the company's 2010 Mercedes-Benz E-Class and S-Class models. For information, please see http://embedded-computing.com/smscs-system-selected-mercedes-benz-models; and http://embedded-computing.com/author/smsc. Also, every Sleek By 50 Cent™ product that uses the technology is compatible with all other Kleer® products.

The Sleek By 50 Cent™ over the ear Wireless Hybrid headphones offer features unlike any other:

  • Can be used as wired or wireless headphones, with detachable cables
  • Has a wireless system which allows the user to listen to lossless, 16-bit sound quality with 60 feet of range, 2.4GHz. signal
  • Up to 4 headphones can synchronize to one media player with no degradation to sound quality
  • User controlled volume, tracks and tuning with the Enhanced Dynamic Sound (EDS)
  • Minimal battery drain from media player as the headphones and transmitter are independently charged through micro-USB
  • In the event wireless charge depletes during use, listening can be resumed with cables
  • The 50mm. driver is pro-tuned by the acoustic professionals of Sleek Audio and tested by 50 Cent
  • The unique feature of this custom speaker system is the combination of both power and clarity
  • The headphones are amplified for a concert-like experience when used wirelessly, and can also be used without the amplifier and with the cable while maintaining audiophile sound quality
  • Sleek mobile audio products offer options to customers as to how they listen to their music -- each ear is unique. The earphones can produce different sound signatures

As part of the marketing campaign, 50 Cent will be actively endorsing and promoting the Platinum line of Wireless Hybrid Sleek by 50 Cent™ products at concerts, in music videos, retail packaging, point-of-purchase videos, live appearances (including national and international live shopping networks), at the 2011 CES Show in Las Vegas, and other venues, on a worldwide basis.

50 Cent will be touring in Europe beginning February 2011 and will be tying in appearances in support of the product during his tours. Sleek also plans to launch a contest involving 50 Cent and the products.

TV Goods Chairman, Kevin Harrington, said, "When we initially heard Sleek Audio was teaming with 50 Cent we knew it was a partnership we wanted to become a big part of. We're always looking for products that set the standard, bringing new concepts to market that consumers understand, appreciate and desire. With our knowledge of the retail market, 50's vision and celebrity, and most importantly Sleek Audio's innovative product designs, this team we've put together is set to deliver some truly exciting products to the market."

50 Cent stated, "I know music, and I've tried everything on the market as far as headphones go, but I wanted something different, something better, that really pushed the envelope and gave my fans, and all music fans, a new way to listen to their favorite artists. I was fortunate to find Sleek. The technology they employ and their knowledge of how we hear truly blew me away. It was a perfect match. I didn't want to just create another pair of loud headphones; I wanted to create headphones that offer top-level performance, style and new technology. Teaming up with Kevin Harrington and TV Goods as our exclusive marketer/distributor will enable us to go head to head with market leaders and beat them in the battle for the hearts, minds and heads of music listeners everywhere." 

Mark Krywko, President and CEO of Sleek, said, "We are excited at the opportunity to work with the world's most toured artist. The key to creating this relationship was bringing 50 and TV Goods into the Sleek family and vice versa. He's not just slapping his name on the side of a product, he's part owner of both companies and an integral part of what we're doing. By combining our knowledge of acoustics and hearing aid science with 50's experience as a recording artist, we've created something that music lovers of all genres are really going to love, and something TV Goods can drive sales for on a worldwide basis."

About The Company:

H&H Imports, Inc. is the parent company of TV Goods Holding Corporation. TV Goods Holding Corporation is a direct response marketing company. We identify, develop, market and distribute consumer products for global distribution. TV Goods was established by Kevin Harrington, a pioneer and principal architect of the "infomercial" industry. Kevin Harrington is an original investor on the ABC show called Shark Tank; the show is owned by SONY Pictures and produced by reality TV mogul Mark Burnett. TV Goods was formed by to build upon the track record of success of its management team, responsible for over 500 infomercials and spots accounting for over $4 billion in sales revenues. For more information go to: www.TVGoodsInc.com

About 50 Cent:

What began as music chart dominance for the rap music phenomenon, 50 Cent, has quickly transformed to success in corporate America as a multi-tiered business mogul to be reckoned with. Recognized as one of the most talented and prolific music artists of his time, 50 Cent has managed to leverage his star power into record breaking brand extensions encompassing a broad spectrum of businesses including music ownership, artist management, film production, footwear and apparel, video games, publishing and health drinks and supplements. With annual sales quickly approaching $300 million from a variety of business interests along with numerous business endeavors on the horizon, 50 Cent has cemented his position in the industry as both a business and entertainment powerhouse. For more information go to: http://www.thisis50.com/, http://www.facebook.com/50cent and http://twitter.com/50cent.

About Sleek-Audio:

Sleek is an award-winning cutting edge development company. Their innovative designs and proprietary technology is geared towards developing products that allow the consumer to enjoy music like never before -- the way the musicians and recording artists intended it to be heard.

Sleek Audio was started by Mark and Jason Krywko, father and son respectively. It began when Mark found himself dissatisfied with the sound signature of the dozens of different earphones he had tried over the years, so as a 30-year veteran of the audio and custom hearing aid industries, he decided to build his own. Mark and Jason took their extensive experience in the audio industry and vast knowledge of the ear to create a new ideology in personal audio. Rather than focus on adding multiple, larger speakers to earphones, Jason and Mark went back to the starting point. They focused on the acoustics of the ear canal and how best to get sound from a music player to the listener's ear in a form recording artists intended. For more information go to: http://sleek-audio.com/

Forward-Looking Statements
Except for statements of historical fact, the matters discussed in this press release are forward looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in developing, exploiting and protecting proprietary technologies, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available on at http://www.sec.gov.

Contact Information