SOURCE: Rapid Fire Marketing, Inc.

October 11, 2012 11:18 ET

Rapid Fire Marketing Announces Cheryl Shuman to Rebuild Medical Cannabis Management (MCM)

Wholly-Owned Subsidiary, MCM, to Launch New Full-Service Business Model to Include Management, Consulting, Marketing, Public Relations, Social Media, Political Strategy, and Video Production

CARSON CITY, NV and LOS ANGELES, CA--(Marketwire - Oct 11, 2012) - Rapid Fire Marketing (PINKSHEETS: RFMK), a developer, producer and distributor of vapor inhalers, is proud to announce that its company representative, Cheryl Shuman, will head Rapid Fire Marketing's rebuild and rebrand of Medical Cannabis Management (MCM). Ms. Shuman, represented by the prestigious William Morris Endeavor Agency, is forming an advisory council which will be overseeing all phases of business development to integrate Rapid Fire Marketing and MCM's business into the television reality series.

Ms. Shuman said, "The business plan and vision in rebuilding MCM is simple. We are going to merge 25 years of celebrity and media connections with more than 1,000 cannabis business clients that I've worked with over the past five years with KUSH Magazine, Beverly Hills Cannabis Club and Beverly Hills NORML. Using a proven successful formula, and by combining those resources with hundreds of investors eagerly awaiting their chance to cash in on the green rush with the upcoming election, we have the perfect opportunity to build the first 'Super Brand' in the cannabis sector." 

Shuman continued, "The beauty of MCM is that every single thing we do represents a promotional opportunity, including film, music, television, red carpet events, celebrity award shows, film festivals etc. The possibilities are endless and they are all part of my day to day life documented in the reality series." 

Cheryl Shuman brings 25 years of experience working with such stars as Tom Cruise, Madonna, Arnold Schwarzenegger, Demi Moore, Michael Jackson, Steven Tyler, Black Eyed Peas and hundreds of other celebrities with her first company, Starry Eyes. Referred to as the "Martha Stewart of Marijuana" by international media, Shuman found her passion in the cannabis movement since 1996 working as an activist and legal cannabis patient. Since using cannabis therapy, she has survived cancer and injuries from two car collisions.

Tom Allinder, CEO of Rapid Fire Marketing, added, "Timing is everything in business. We are rebuilding the MCM website right now. We are, in effect, building this business in reverse. We already have clients and we will work with them while we are building MCM's online presence. This week, MCM will be formed officially as a wholly-owned subsidiary of Rapid Fire Marketing. Hundreds of medical marijuana dispensary clients are watching our progress as our relationship grows with Cheryl on board. They are eager to work with us to provide all of their marketing and public relations needs. This is a big project with many moving parts. As stated in our last investors update, the time to execute additional revenue streams and build value in the company is now." 

Allinder concluded, "Cheryl and I have been strategizing for 6 weeks to create a business model that can instantly build revenue into Rapid Fire Marketing. We are currently negotiating our first big contract for MCM with a well known cannabis related company. This is a perfect fit for our shared vision to build the industry's leading Super Brand. There are a number of other businesses that are anxious to get started with us as well. We have other, established businesses that want to joint venture with us to sell their products. It is exciting times at Rapid Fire and MCM." 

Cheryl Shuman will continue maintain a video journal on the development of these alliances on YouTube. Stay tuned for updates.

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