BEAVERTON, OR--(Marketwire - Jan 28, 2013) - Act-On Software, a leading provider of cloud-based integrated marketing automation software, today announced that Rapid Notify, a provider of emergency notification, mass notification and incident management services, has implemented Act-On to help the company improve sales and marketing performance. Rapid Notify was using an email marketing point solution that offered almost no scalability, no automation, and no ability to build more sophisticated and dynamic marketing campaigns. After reviewing and interviewing a handful of top marketing automation vendors listed in the AppExchange, Rapid Notify selected Act-On for its ease of use, scalability, and robust feature set -- offered at a third of the cost of the other solutions. Since implementing Act-On, Rapid Notify has seen a 50 percent increase in opportunities generated and a 20 percent higher closure rate.
Rapid Notify needed a marketing solution that would provide their sales department greater transparency into specific marketing operations and the capabilities to perform sophisticated lead qualification and lead nurturing programs. The sales and marketing teams were operating in silos, using disparate systems and manual processes to identify leads, track and score leads, and communicate hot prospect sales-readiness. It became obvious that Rapid Notify could generate more sales opportunities and increase revenue if sales and marketing data were integrated.
"Act-On has proved beneficial for Rapid Notify by helping to align our sales and marketing departments more cohesively," said Monica Seely, Marketing Manager at Rapid Notify. "Our sales team is more efficient today than ever, as a result of the deep integration Act-On has with Salesforce and the transparency it provides. Sales can now follow up on only the qualified leads and not the cold leads that have yet to be qualified or nurtured."
Rapid Notify uses Act-On's real-time lead scoring capability to identify hot prospects and pass them to sales, which lets sales focus on higher-priority leads. The result has been a 20 percent higher closing rate. In addition, Rapid Notify has also seen a 50 percent increase in the number of opportunities generated, and a 150 percent increase in event attendance since using Act-On landing pages with links to forms for each event, and automated reminder and follow-up emails. The automated programs, such as trigger emails and drip campaigns, have reduced Rapid Notify's need to create manual campaigns, saving the company over 400 hours annually.
Rapid Notify's marketing department is enjoying the broad capabilities Act-On affords. The team operates more efficiently with the sophisticated email template features and dynamic content capability, and more effectively with segmenting. With Act-On, Rapid Notify can customize the content in an email dynamically, based on lead identifiers. This means the marketing team has to create only one template in order to deliver specific, targeted messages for all the demographic groups and industries they are targeting, saving time and effort.
Concludes Monica Seely, "Since implementing Act-On, we have increased our sales and marketing alignment, enhanced our marketing operations, and saved the company time and money. As a result we are generating more opportunities and closing more deals!"
Companies of all sizes turn to Act-On to execute multi-channel, online demand generation and lead nurturing campaigns by automating critical marketing tasks and providing rich analytics and reports in real-time. Act-On's over 1,400 customers range in size from small and mid-size businesses to small marketing teams within larger companies across all major industry verticals such as technology, manufacturing, healthcare and finance. To learn more, please visit www.act-on.com.
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About Rapid Notify
Rapid Notify, Inc. has been providing Mass Notification Services for emergency and non-emergency communications to clients across North America for more than 25 years. Rapid Notify provides a comprehensive suite of mass notification and management services ideal for government agencies, municipalities, educational institutions, non-profit organizations, first-responders and businesses. The easy-to-use, web-based emergency notification system enables effective, real-time, two-way communication via telephone, email and SMS text messaging. Rapid Notify offers reliable and cost-effective communication solutions to help people connect during a crisis, manage operational incidents and other communication activities. More information is available at http://www.rapidnotify.com or 800-519-2129.
Act-On Software's cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere -- from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California, and Bangalore, India.