NEW YORK, NY--(Marketwired - Feb 5, 2014) - RAPP (www.rapp.com), a global customer experience agency, today announced the appointment of Rik Haslam to the position of SVP, Executive Creative Director. Effective February 3, Haslam will join the New York office from RAPP UK, where he served in senior leadership roles for the past seven years, most recently as Chief Creative Officer. He will report to Robert Grammatica, Managing Director of RAPP New York.
"We are delighted to welcome Rik to our team. His unwavering passion and commitment to delivering best-in-class creative work will lead to great results for our clients here in the U.S.," said Grammatica.
Haslam will lead RAPP's creative department, working closely with the office's senior leadership team to drive new business growth and to create a single-minded focus on creativity across the entire organization. He is charged with helping RAPP build a reputation as the most creative customer experience agency in the U.S. and delivering ideas that transform the ways brands tell stories to engage with their customers.
"Rik is a creative powerhouse and ready for a new challenge," said Ian Haworth, Global Chief Creative Officer of RAPP. "He has brought in phenomenal talent across creative, technology and innovation, won awards and numerous new clients, successfully led global accounts and been a key voice for creativity in the industry. With New York being such a key market for RAPP globally, he's the perfect choice for its creative leadership."
Prior to joining RAPP, Haslam worked at a number of leading agencies in the UK, including OgilvyOne, where he produced digital, direct and above-the-line work for brands such as IBM and American Express. He was also the founding creative director of one of the UK's first and most successful branded content agencies and is currently chair of the IPA Customer Experience Group.
RAPP (www.RAPP.com) is the world's leading customer experience agency. RAPP is driven by data, inspired by culture and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct, relationship and loyalty marketing to deliver experiences that make brands, products and services richer. The multichannel network is comprised of more than 50 offices in 30 countries. RAPP is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.