SOURCE: Rapt Media

January 29, 2014 10:01 ET

Rapt Media Enables Interactive Video Player as Part of Immersive Web Experience for New Season of Cinemax Series 'Banshee'

Special Offer From Rapt Media Allows Companies to Explore Their Own Potential With Interactive Video

BOULDER, CO--(Marketwired - Jan 29, 2014) - Rapt Media, the fastest and easiest way to create world-class Interactive Videos, today announced that Cinemax will once again use Rapt Media's Interactive Video Solution Suite to support the revamped digital microsite for the second season of its hit series, "Banshee."

According to the recent Forrester Report, "Move Beyond Awareness with Interactive Video," turning video from a lean-back to a lean-forward interactive experience redefines what is possible with the medium. Rapt Media's collaboration with Cinemax is an example of how companies can use Interactive Video to better engage with their customers, whether it's for branding, e-commerce, content marketing, enterprise video, training, or agency purposes.

"We're excited to work with Rapt Media again this year as we expand and refine the digital experience for the much-anticipated second season of 'Banshee'," said Adam Dubov, Executive Producer/Creative Director of HBO Digital and Social Media for HBO.com and Cinemax.com. "Rapt Media provided the interactive capabilities, flexibility, and expertise to make the interactive execution quick and easy."

With Rapt Media's unique capability to "pair" its video player with the website, Cinemax is able to deliver a user-driven, personalized experience with over 74 background "Banshee" clips that fill out the season's story. Because of Rapt Media's full HTML5, Flash-free technology, viewers are able to access the content on any mobile device or PC, allowing Cinemax to reach all of its viewers.

The "Banshee" Web experience will integrate content from both seasons, rolling out fresh, updated weekly scenes that provide a deeper exploration of the "story behind the story." Most video clips will offer clickable fields that bring up additional content, such as a comic or quote associated with a video clip. Viewers can follow that pop-up to another video -- and, ultimately, to another path -- or they can continue watching the current video.

"Collaborating with Cinemax for the first season of 'Banshee' was fantastic, and now we're excited to take that experience to the next level for Season 2," said Erika Trautman, CEO of Rapt Media. "Cinemax has created a one-of-a-kind experience for 'Banshee' viewers, and we're thrilled to be a part of it."

In order to provide an opportunity for companies to experience what Interactive Video can do for their businesses, all new Rapt Media clients that sign up before March 31, 2014 will be given a two day, on-site consultation with a Rapt Media expert to assist with creative and technical implementation. Offer subject to terms and conditions. For more details, visit www.raptmedia.com/interactive-effect, or click here to schedule an appointment with a representative.

For more information on Rapt Media, visit www.raptmedia.com; and for customer case studies and Rapt Media announcements, visit www.raptmedia.com/blog.

About Rapt Media
Rapt Media is the fastest and easiest way to create world-class Interactive Videos (IV) and is fundamentally changing how companies engage their customers online. With its suite of powerful browser-based solutions and team of digital media experts, Rapt Media makes it possible to create highly engaging, interactive video experiences at scale that deliver a better return on investment than standard video.

Based in Boulder, Colo., Rapt Media's IV solutions transform online videos into clickable experiences that harness the power of the Internet -- resulting in highly engaging content for marketing, sales, training, education, and entertainment. Rapt Media -- Driving Interactive Video.

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