SIRIUS Canada Inc.

SIRIUS Canada Inc.
Toronto Raptors

Toronto Raptors

October 15, 2006 09:30 ET

Raptors Choose Sirius Canada for Exclusive Sponsorship

- Canada's leading satellite radio provider selected as the Official Satellite Radio Partner of the country's NBA team - Agreement builds on SIRIUS Satellite Radio's landmark relationship with the NBA as Official Satellite Radio Partner

TORONTO, ONTARIO--(CCNMatthews - Oct. 15, 2006) - SIRIUS Canada Inc. and the Toronto Raptors today announced an exclusive multi-year sponsorship and marketing agreement which will see SIRIUS Canada become the Official Satellite Radio Partner of the Toronto Raptors Basketball Club. SIRIUS Canada's agreement with the Toronto Raptors builds on SIRIUS Satellite Radio's existing relationship with the NBA as the Official Satellite Radio Provider.

As part of the exclusive three year agreement, SIRIUS Canada receives exclusive rights to use the Toronto Raptors logo in marketing and promotional activities and will receive high-visibility advertising placements throughout the Air Canada Centre as well as on-court and special event promotions during Raptors games.

"As Canada's satellite radio sports leader, SIRIUS Canada is thrilled to work with the Toronto Raptors," said Christopher Brockbank, vice president of marketing for SIRIUS Canada Inc. "The Raptors are a powerful sports property and this sponsorship builds on SIRIUS Satellite Radio's existing relationship with the NBA and SIRIUS' position as the Official Satellite Radio Partner and broadcaster of more than 1,000 live NBA games."

The sponsorship also includes marketing rights for NBA 3on3, Canada's only national 3on3 basketball tournament geared toward local basketball enthusiasts of all ages and skill levels. Traveling to major Canadian cities each summer, the NBA 3on3 tour creates in an environment mirroring the excitement seen in the NBA at each stop along the way.

"Fans consume sports in many ways and satellite radio is quickly becoming an important medium that NBA fans are choosing to get their basketball fix," said Tom Anselmi, executive vice-president of Maple Leaf Sports & Entertainment. "SIRIUS is a leader in sports programming in the satellite radio industry and is changing the way Canadians access the NBA. Our partnership with SIRIUS Canada is a winning combination that will provide greater exposure to the Raptors and provide SIRIUS with a powerful way to further promote their NBA programming."

SIRIUS Satellite Radio and the NBA

As the Official Satellite Radio Provider of the NBA, SIRIUS is the broadcaster of more live NBA games than any other radio outlet. SIRIUS features NBA Radio on SIRIUS, channel 127, the first 24/7, year-round radio channel devoted to the NBA.

SIRIUS Satellite Radio - Canada's Sports Leader

SIRIUS Canada is the country's leading satellite radio provider and offers Canadian sports fans the most extensive lineup of exclusive sports programming. SIRIUS is the Official Satellite Radio Partner of the CFL, NHL, NFL and NBA and broadcasts live play-by-play games of the CFL, NHL, NBA and NFL. In addition, SIRIUS Satellite Radio is home to broadcasts of U.S. College Football, English Premier League Soccer and coming in 2007 - NASCAR.

About SIRIUS Canada

From broadcast studios in Vancouver, Toronto, Montreal and New York, SIRIUS Canada delivers 110 premium channels of the best commercial-free music plus leading sports, news, talk and entertainment programming. With a total of 65 commercial-free music channels - the most in Canada - SIRIUS is the original and only home of 100% commercial-free music. SIRIUS offers the broadest range of Canadian content on satellite radio with 11 English and French channels. SIRIUS Canada is the Official Satellite Radio Partner of the CFL, NHL, NFL and NBA and broadcasts live play-by-play games of the CFL, NHL, NFL and NBA. In addition, SIRIUS Satellite Radio is home to broadcasts of U.S. College Football, English Premier League Soccer and coming in 2007 - NASCAR.

In Canada, SIRIUS' automotive partners include Aston Martin, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lincoln, Subaru and Volvo.

For more information please visit: www.siriuscanada.ca.

Contact Information

  • SIRIUS Canada
    Jeff Roman
    Media Contact
    (416) 513-7434
    Email: jroman@siriuscanada.ca
    or
    Toronto Raptors
    Rajani Kamath
    Media Contact
    (416) 815-5790