Seymour Ventures Corp.
TSX VENTURE : SEY
FRANKFURT : 3CK1

April 14, 2011 09:15 ET

Rare Earth Industries Ltd. Names Financial Advisor; Outlines Strategy To Vertically Integrate Supply Chain for Rare Earth Elements

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 14, 2011) - Seymour Ventures' (TSX VENTURE:SEY)(FRANKFURT:3CK1)(WKN:A1C08G) wholly owned subsidiary Rare Earth Industries Ltd. (REI), a Canadian company pursuing opportunities in the rare earths and rare metals sector, today announced the appointment of its new Financial Advisor and outlined its business strategy for building the world's first vertically integrated supply chain for rare earth elements entirely outside of China in recent history.

Euro Pacific Canada Inc., (Euro Pacific) has been retained as Financial Advisor to the company for an initial term of 6 months. Euro Pacific will, on a non-exclusive basis, facilitate Seymour/REI's access to capital markets and identify potential acquisition, divestiture or merger targets. In addition, Euro Pacific will provide strategic advice intended to maximize shareholder value, assist in strategic marketing initiatives and assist Seymour/REI in structuring future transactions. Euro Pacific principals, and specifically Russell Starr, have been advisors to, and material financiers of, numerous rare earth/metal companies.

HIGH-VALUE SEGMENT OF THE SUPPLY CHAIN

REI seeks to acquire, develop and operate industrial works that process and separate rare earth elements into finished products. The objective is to build a vertically integrated supply chain for rare earths and rare metals products that is profitable, environmentally sustainable, and independent from China. REI's acquisition pipeline is deep and international in scope.

"Ninety percent of the value creation for rare earths occurs post-mining, when the elements are actually separated into individual, high-purity metals," said Rob Smith, CEO of REI. "Downstream separations and processing technology is where we are focusing our corporate development efforts, and seeking to build out our supply chain, so that REI can accept raw material feedstock from any supplier, and produce high-value rare earths products for customers in the western world."

The above named advisor will join the existing roster of executives which include;

BOARD OF DIRECTORS & MANAGEMENT TEAM

Alastair Neill (Director and President) is the former VP Sales, Rare Earth Division and VP Business Development for AMR Technologies (Now Neo-Material Technologies). Mr. Neill is one of the leading experts in rare earth elements.

Canon Bryan (Director, CFO, and EVP Corporate Development) was a founding shareholder of Uranium Energy Corp (NYSE Amex:UEC) and has held management positions for publicly-listed and privately-held companies in North America.

Frederic Leigh (Director) has been an investor in the junior resource sector for more than 27 years. Mr. Leigh was an early investor in successful companies such as Wheaton River Minerals, Hathor Exploration and Blue Pearl Mining.

Jim Walchuck (Director) is a mining engineer, and currently President and CEO of Encanto Potash Corp. Mr. Walchuck has more than 31 years of international experience in the mining industry.

Robert Chisholm (Director) is currently CFO for Emprise Capital Corporation, a private merchant banking firm. Mr. Chisholm is a professional accountant with over 25 years experience in finance and administration.

Rob Smith (CEO) is an investor and an advisor to natural resource and technology companies including Ultra Petroleum (NYSE:UPL), PanAsian Petroleum (where he advised on the sale to Ivanhoe Energy), Adenyo, and IMA Resources (NYSE Amex:IMA).

Reinis Sipols (COO) served as the President and CEO of Behre Dolbear USA, where he managed mining operations. Mr. Sipols has 20 years of operational experience in the construction materials industry.

ADVISORY BOARD

Paul Matysek has over 35 years of exploration and development experience including several senior management and directorship positions with First Quantum Minerals Ltd., First Majestic Silver Corp., Energy Metals Corp., Lithium One Inc. (Founder), Nevada Copper Corp. and Forsys Metals Corp. Mr. Matysek recently served as President and CEO of Potash One Inc.

Martin Rowley has financed and developed successful mines for 25 years. Mr. Rowley was a co-founder of First Quantum Minerals Ltd, served as First Quantum's CFO and Director, and is currently the company's Executive Director, Business Development. Mr. Rowley is also non-executive Chairman of Forsys Metals Corp, a leading company in the uranium sector.

R. Stuart (Tookie) Angus is a mergers & acquisitions advisor to the mining industry. Mr. Angus managed M&A for Endeavour Financial, headed the Global Mining Group at the Canadian law firm Fasken Martineau DuMoulin, and served as Chair of Nevsun Resources and Tirex Resources, was a founding director of Plutonic Power, a director of First Quantum Minerals, a director of Canico Resource Corp. (acquired by CVRD), and a director of Bema Gold (acquired by Kinross). Mr. Angus was also Chairman of BC Sugar Refinery Limited.

Dr. Anthony Mariano, PhD, is a recognized authority on REE mineralogy and deposits around the globe. Dr. Mariano has consulted on rare earth element and specialty metal geosciences to organizations including United Nations, Molycorp Inc. and CBMM.

ABOUT RARE EARTH INDUSTRIES LTD.

Rare Earth Industries Ltd. (REI) is building a vertically-integrated industrial enterprise focused on the high-value processing and separations of rare earth elements and rare metals. The company was formed by executives from the fields of specialized rare earths geology, mine development, chemical processing, and marketing and distribution of finished rare earths products. REI is focused on developing an environmentally sustainable supply chain for rare earths and rare metals sourced entirely outside of China. Rare earth elements are used in magnets for electric vehicles, display screens for electronics, rechargeable batteries and other high-demand products. REI is publicly traded on the TSX Venture Exchange under the symbol SEY.

Safe Harbor Statement

This news release includes forward-looking statements that are subject to risks and uncertainties. All statements within, other than statements of historical fact, are to be considered forward looking. Although the Company believes the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results or developments may differ materially from those in forward-looking statements. Factors that could cause actual results to differ materially from those in forward-looking statements include market prices, exploitation and exploration successes, continued availability of capital and financing, and general economic, market or business conditions. There can be no assurances that such statements will prove accurate and, therefore, readers are advised to rely on their own evaluation of such uncertainties. We do not assume any obligation to update any forward-looking statements.

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