SOURCE: Rare Natural Care, Inc.

May 05, 2008 16:17 ET

RARE2B Organic, Vegan Skin Care Line Selected to Help Raise Funds for Elite Eco-Conscious Organizations

LOS ANGELES, CA--(Marketwire - May 5, 2008) - Rare Natural Care, Inc. today announced that its vegan, organic RARE2B® skin care line has been selected to aid in fundraising efforts for three high profile organizations: the Rainforest Foundation Fund, the African Rainforest Conservancy and, through purchases made from the Y Catalog, the Seva Foundation.

"We use the highest quality natural and organic ingredients from sustainable fair trade sources in the Amazon Rainforest and the South Australian Rainforest to make our products. Our company also strives to provide information and resources that support environmental responsibility and sustainable living in these communities," said Jasmin Saidi-Kuehnert, Rare Natural Care, Inc.'s vice president. "We are happy to support these three organizations that are doing remarkable work to further our common goals."

Trudie Styler and her husband Sting liked RARE2B's 100 percent natural, vegan products so much they requested the inclusion of RARE2B in gift bags for the upcoming Rainforest Foundation Fund's benefit concert on May 8 at New York's Carnegie Hall, which will be followed by a gala dinner at the legendary Plaza Hotel's Grand Ballroom.

Among the 700 gala attendees who will be receiving RARE2B's award-winning Travel Kits with samples from the skin care line are performers Billy Joel, James Taylor, Sting, Brian Wilson, Alexa Ray Joel, CoCo Sumner, Ben Taylor, and Sally Taylor, along with many more special guests. The RARE2B Travel Kit contains 1-oz. tubes of four products from the RARE2B line: Hydrating Day Cream, Restorative Night Cream, Detox Facial Mask, and Body Lotion.

Founded by Sting and Trudie Styler in 1989, The Rainforest Foundation Fund is a charitable foundation with a mission to protect and support indigenous peoples, and traditional populations of the Rainforest in their efforts to protect their environment and fulfill their rights.

Also taking home RARE2B's Travel Kits in event gift bags were guests at the African Rainforest Conservancy (ARC)'s "Artists for Africa" benefit which took place April 21 at the Bowery Hotel in New York City. The organization raises money to help save the ancient rainforests of Africa and protect the world's climate. ARC's sustainable nature based programs ensure that the next generation will not have to choose between conserving and destroying their forests to survive. Notable supporters include Peter Beard, Matt Dillon, Harrison Ford, Eric Goode, Fisher Stevens, Patrick McMullan, Nicole Miller, George Plimpton, Ringo Starr, Christy Turlington and Denzel Washington.

In addition to supporting the above-mentioned benefits, RARE2B is the only skincare line featured in the Spring/Summer edition of The Y Catalog, which provides conscious shoppers with high quality yoga products and other healthy lifestyle products. Rare Natural, Inc. has agreed to donate 10% of its sales from the Y Catalog to the Seva Foundation. Working in nine countries in addition to the United States, the Seva Foundation provides financial resources and technical expertise to help communities build sustainable solutions to poverty and disease.

For more information or to purchase RARE2B products, visit www.rarenatural.com or call 310-839-2696.

For more information regarding the organizations Rare Natural, Inc. is supporting, please see:

www.rainforestfoundationfund.org

www.africarainforest.org

www.seva.org

Contact Information

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