SOURCE: Rare Natural Care, Inc.

November 12, 2008 16:08 ET

RARE2B® Expands Organic, Vegan Skin Care Line With New Toning Cleanser and Gentle Eye Gel Products

LOS ANGELES, CA--(Marketwire - November 12, 2008) - Rare Natural Care, Inc. today introduced two new products into its 100% organic and vegan RARE2B® skin care line: a Toning Cleanser and a soothing Gentle Eye Gel. The eco-centric line is also unveiling newly designed containers which are recyclable, as is the outer packaging.

With the introduction of the Toning Cleanser, RARE2B completes its Basic Skincare Regimen that also includes a Hydrating Day Cream, Restorative Night Cream, and Detox Facial Mask. RARE2B's Toning Cleanser removes dirt and the day's build-up from the face gently and effectively. The unique 2-in-1 formula both cleanses and tones the skin, helping to tighten pores. The Toning Cleanser comes in an 8-ounce bottle that retails for $32. Ingredients in the proprietary RARE2B® "Flawless Complex" used to make the Toning Cleanser are: grapefruit (encourages cell turnover), pineapple (dissolves dead skin cells), white horehound (protects against and minimizes UV induced damage), peppermint (stimulates skin's metabolic progression), witch hazel (effective cleanser and astringent), and cedar bark (rich in tannins and provides excellent toning.)

The RARE2B Gentle Eye Gel soothes delicate skin tissue around the eyes as it reduces the appearance of puffiness and dark circles. It delivers key nutrients to promote a visibly refreshed and toned look. The 0.5 oz. jar is $67. RARE2B®'s "Perfect Complex" used to make the Gentle Eye Gel contains: seaweed (firms and tones skin), honeysuckle (includes soothing, calming, and anti-inflammatory properties), masterwort (replenishes beneficial minerals), watermelon (maintains skin hydration), acacia (soothes skin and improves complexion) and pullulan (lifts and firms skin).

In other company news, Rare Natural today announces the launch of its monthly e-newsletter, "The Organic Scene." Each issue will contain articles with relevant topics, new product updates, education about ingredients used in the RARE2B line, newsworthy environmental events as well as online promotions on RARE2B products. Subscription to the e-newsletter is free, and Rare Natural promises to never sell or trade its email list. To subscribe, email request to: rare@rarenatural.com.

"We are excited to introduce these new RARE2B products as well as our e-newsletter," said Jasmin Saidi-Kuehnert, Rare Natural Care, Inc.'s vice president. "We, at Rare Natural, strive to provide products and information that support environmental responsibility, sustainable living, and a holistic approach to maintaining a healthy lifestyle."

Rare Natural will attend the upcoming ISPA conference (November 11-14, 2008, in Las Vegas, Nev.) Attendees at ISPA who visit the RARE2B booth (#1243) and place an order on site will receive a special show discount of 35%.

About Rare Natural Care, Inc.

Rare Natural's RARE2B skincare line is made from plant, fruit, vegetable, botanical extracts and marine-based ingredients that are of the highest quality and come from Eco-certified, fair trade, certified Kosher, and USDA organic certified sources. RARE2B products are 100% vegan (contain no animal by-products) and not tested on animals. They are free from synthetic chemicals, parabens, formaldehyde/formaldehyde donors, petroleum by-products, alcohol, PEG & TEA, artificial colors and fragrances, and GMO materials.

RARE2B products are handcrafted, cruelty-free, and made in the USA using only natural preservatives. Rare Natural cares for the planet by using recycled packaging and plant-based inks in printing, support suppliers that practice Fair Trade and have organic or eco-certification, and donates 10% of our annual proceeds to socially and environmentally responsible groups. Currently, the proceeds are being directed to the Seva Foundation (www.seva.org).

RARE2B's products have been registered as 100% vegan by the UK Vegan Society and US Vegan Action, and are recognized as cruelty free by the Coalition for Consumer Information on Cosmetics. The ingredients in RARE2B's products are certified organic by Eco-Cert and Bio-Suisse, approved by the Fair Trade Foundation, certified by the Forest Stewardship Council with USDA Organic Certification, and certified Kosher by the Federation of Synagogues. RARE2B is a member of the Natural Product Association, International Spa Association, OASIS, and have signed the pledge with the Campaign for Safe Cosmetics.

For more information or to purchase RARE2B products, visit www.rarenatural.com or call 310-839-2696.

Contact Information

  • Media contact:
    Lisa Elia PR
    Phone: 310-479-0216
    Fax: 888-548-5950
    e-mail: Email Contact