SOURCE: ShopIgniter


November 26, 2012 09:15 ET

RareInk Gives NBA Fans a Hands-On Way to Vote for Their Favorite Players and Teams to Be Featured as Cutting-Edge Works of Art

ShopIgniter and RareInk Team to Engage Facebook Fans Through Rich Media, Voting, and Sharing

PORTLAND, OR--(Marketwire - Nov 26, 2012) - With the advent of the 2012-2013 NBA season, RareInk, an official art partner of the NBA, is taking votes on its website and through its Facebook page asking fans to help it determine which players and teams will join its current NBA art collection. With help from its friends at ShopIgniter, RareInk has published a first of its kind voting application that brings rich images to fans as they vote for categories such as the NBA's next Emerging Star, or the iconic Dynamic Duo that should be the subject of RareInk's next limited edition art piece.

In addition to rich content that engages fans, the RareInk app allows guests to amplify the experience, encouraging others to join in the voting.

"Fans have a strong connection with their favorite teams and players," said Tim Muret, CEO of RareInk. "Working with ShopIgniter to allow fans to vote on future art releases allows us to engage with our most ardent fans, giving them a voice, and allowing us to create artwork that captures these strong fan connections. With ShopIgniter, we are deepening the engagement and interaction we have with our fans, giving us the ability to offer future works driven by social information gathering."

"A key ingredient in successful social media marketing is to give your most rabid fans a vehicle to express themselves to their friends," said Matt Compton, ShopIgniter CEO. "RareInk is smart to engage fans with an opportunity to participate with their products via a vote. By focusing on creating rich, engaging product experiences that are integrated with Facebook's Open Graph, RareInk will drive loyalty, new customer acquisition, and purchase intent."

Vote-winning players and teams will become original work commissioned by RareInk from a pool of internationally acclaimed artists. These works will join RareInk's 100 piece NBA collection that launched October 23, 2012 in partnership with the NBA.

About RareInk
Based in Carlsbad, California, RareInk's mission is to create extraordinary and accessible art for sports fans. RareInk is committed to four key tenets: artistry, quality, authenticity and fan empowerment.

About ShopIgniter
ShopIgniter enables brands and retailers to promote and sell products using social media. Industry leaders use ShopIgniter's purpose-built solution to create, manage, and measure highly engaging product posts and experiences that drive discovery, amplification and conversion via social and mobile channels. ShopIgniter delivers measurable ROI through customer acquisition, product engagement, and purchase intent across Facebook, Twitter, Pinterest, and others. Founded in 2009, ShopIgniter is proud to be headquartered in Portland, OR.

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