SOURCE: Genius.com

Genius.com

February 23, 2010 08:08 ET

Rated Number 1 in Marketing Automation for 2009, Genius.com Proves It With Aggressive and Healthy Growth

SaaS Leader Grew Revenues 111 Percent and Increased Per-Customer Revenue by 60 Percent

SAN MATEO, CA--(Marketwire - February 23, 2010) - Genius.com Incorporated®, ranked Number 1 in marketing automation and a leading on-demand provider of, B2B sales lead management and demand generation solutions, today announced impressive 111 percent growth figures for the fiscal year ending January 30th, 2010. Outstanding customer results, in addition to the March 2009 launch of the industry-shaking Genius Enterprise marketing automation solution, drove Genius' rapid ascension in the marketing automation category. Genius Enterprise was recently awarded salesforce.com's AppExchange Best of '09 Award for marketing automation, besting traditional solutions to make it the customer favorite among salesforce.com users.

In 2009, Genius secured 526 customer wins (123 customer wins in Q4 alone), 110 percent revenue growth, a 75 percent growth in monthly recurring revenue, a 60 percent leap in revenue per customer and a 97 percent customer retention rate, demonstrating not only its ability to aggressively grow in a competitive market, but also how to develop a SaaS business profitably through successful customer engagement.

"Our outstanding 2009 numbers demonstrate that Genius is both the fastest growing and healthiest business in the SaaS Marketing Automation space," said David Thompson, CEO and co-founder, Genius.com. "Our banner year was fueled by the launch of Genius Enterprise, which has brought our customers unparalleled success, making Genius.com the preferred platform for marketing automation professionals."

In 2009, Genius set a new standard for customer satisfaction in the marketing automation space as customers flocked toward solutions that helped measure marketing ROI and impact on sales success and the corporate bottom line.

Genius customer successes include:

Using Genius marketing automation, Intuit delivered follow-up email messages within minutes after a prospect visit. The quick response sent open rates through the roof, from 16 percent before Genius to a 36 percent open rate with Genius. In addition, Intuit uncovered previously lost opportunities from their base and was able to achieve their demand gen goals with fewer purchased lists, saving the division hundreds of thousands of dollars.

newScale increased their upside deals by 60 percent and exceeded their demand gen goals by 25 percent. Using Genius they were able to efficiently reach out and connect with more, better qualified leads while keeping their headcount in check, improving their bottom line.

Lumension boosted their product evaluations by 400 percent. Using Genius to deliver a series of automated, offer-driven emails they were able to remain connected with busy, often overworked, IT-professionals and increase the customers understanding of security issues and engagement.

About Genius.com®
Genius.com is the No. 1 provider of social marketing automation, sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. With hundreds of corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns, B2B marketers are proving their impact on revenue by delivering the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities and close more deals.

Genius.com is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures, and Walden International, with headquarters in San Mateo, CA. For more information, visit http://www.genius.com or email Info at Genius.

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