SOURCE: Rauxa Direct

September 18, 2006 12:30 ET

Rauxa Direct Appoints New Managing Director

Michelle Larsh to Head up San Francisco Office

COSTA MESA, CA -- (MARKET WIRE) -- September 18, 2006 -- Rauxa Direct, an innovative direct marketing agency based in Costa Mesa, CA, is very pleased to announce that it has promoted Michelle Larsh to Managing Director of the agency's San Francisco office.

Larsh brings more than 20 years of diverse experience in marketing and promotions to her new position. She joined Rauxa on the creative side as a Strategic Planning and Creative Director then moved to the account services team as an Account Services Supervisor, a position she held until her promotion to Managing Director.

Larsh began her career in the non-profit industry, where her skills and talents led to increasingly senior positions in creative services and marketing management. She also spent time in the financial services industry, as a Marketing Manager and subsequently Director of Marketing with Town & Country Credit.

"Michelle's expertise and depth of experience on both the agency and client sides gives her tremendous perspective, and makes her the ideal person to run our important San Francisco office," said Jill Gwaltney, CEO and co-founder of Rauxa Direct. "The Bay Area offers exceptional growth potential for our agency both in direct mail and interactive work. We know our current and future clients will be extremely pleased with her creative vision, strategic skills and focus on excellence."

"This is a very exciting opportunity," said Larsh. "I am looking forward to leading the Rauxa team in delivering creative and data driven direct marketing solutions to our clients." Rauxa Direct's San Francisco office works with a diverse group of leading clients representing a wide range of industries, including financial, food and beverage and technology, among others.

Larsh holds a Bachelor of Science degree in business administration from the University of Phoenix and is a member of the Direct Marketing Association.

About Rauxa Direct

Founded in 1999 by a team of industry veterans, Rauxa Direct combines expertise in all areas of direct marketing -- creative, production, data and account services -- for a new and better kind of direct marketing agency. Innovative and unique, Rauxa views direct marketing as a creative science that combines imaginative thinking with systematic analysis. In addition, Rauxa now offers the same quality and expertise within the Hispanic market through their Hispanic division, Rauxa Roja. A woman-owned business with full WMBE (Women and Minority Business Enterprise) certification, Rauxa continues to grow, with five offices in four states serving clients in a wide variety of categories. The San Francisco office is located at 543 Howard Street, 3rd Floor, San Francisco, CA 94105. Contact them at 415-541-9489. Visit Rauxa Direct on the Web at

Contact Information

  • Editorial contact:
    Tracy Groves
    Rauxa Direct
    (714) 427-1271 x204
    Email Contact