Contact Information: Stephanie Lesinski 714-427-1271 x308 slesinski@rauxa.com
Rauxa Direct Expands East Coast Office With New Data Pro
| Source: Rauxa Direct
COSTA MESA, CA--(Marketwire - March 25, 2008) - Rauxa Direct, the innovative
direct-marketing agency based in Costa Mesa, expanded its New Jersey data
team with the addition of John Mruz as senior database strategy manager.
John's exceptionally strong analytical skills will add value and
quantifiable results to the campaigns of Rauxa's clients.
"We're always looking for the best and brightest to strengthen our team and
we're excited to have John join us," said Jill Gwaltney, CEO and founder of
Rauxa Direct. "At Rauxa we feel that targeting, test design and reporting
are the most critical components of any campaign and John's expertise in
data-driven strategies, coupled with his track record for achieving
results, is a win-win for our clients."
Of his12 years in marketing and product management, John spent the last
five at the wireless division of AT&T. While there, he consistently
implemented results-oriented strategic initiatives and local/national
marketing programs to improve retention and drive upsell and cross-sell
opportunities. His stellar educational background includes a Harvard MBA
and M.S. and B.S. degrees in electrical engineering from Rensselaer
Polytechnic Institute and MIT. Known for his high-energy leadership style,
John will be managing the data team in Morristown, New Jersey.
"Rauxa is the only direct marketing company I've seen that truly combines
creativity with analytics to deliver measurable results," John said.
"Rauxa provides me the opportunity to exert my passion for marketing
analytics and work with a team that is driven to help our clients achieve
their business objectives."
About Rauxa Direct
Founded in 1999, Rauxa Direct combines expertise in all areas of direct
marketing for a new and better kind of direct-marketing agency. Built on a
results-driven philosophy, Rauxa offers solutions to meet clients' every
need, from data strategy to seamless execution. Rauxa's dedicated Hispanic
division, Rauxa Roja, helps clients market to Hispanics by developing
culturally-relevant messaging. And campaigns gain another dimension when
combined with the Internet. Data strategy is used to determine the target
audience and deliver innovative online campaigns, designed to get a
response.
In 2007 the Orange County Business Journal ranked Rauxa in the top 100
fastest-growing privately held OC companies. A woman-owned business with
full WMBE (Women and Minority Business Enterprise) certification, Rauxa
continues to grow, with four offices in three states serving clients in a
wide variety of categories. Visit Rauxa Direct on the Web at www.rauxa.com.