SOURCE: Rauxa Direct

March 25, 2008 18:54 ET

Rauxa Direct Expands East Coast Office With New Data Pro

COSTA MESA, CA--(Marketwire - March 25, 2008) - Rauxa Direct, the innovative direct-marketing agency based in Costa Mesa, expanded its New Jersey data team with the addition of John Mruz as senior database strategy manager. John's exceptionally strong analytical skills will add value and quantifiable results to the campaigns of Rauxa's clients.

"We're always looking for the best and brightest to strengthen our team and we're excited to have John join us," said Jill Gwaltney, CEO and founder of Rauxa Direct. "At Rauxa we feel that targeting, test design and reporting are the most critical components of any campaign and John's expertise in data-driven strategies, coupled with his track record for achieving results, is a win-win for our clients."

Of his12 years in marketing and product management, John spent the last five at the wireless division of AT&T. While there, he consistently implemented results-oriented strategic initiatives and local/national marketing programs to improve retention and drive upsell and cross-sell opportunities. His stellar educational background includes a Harvard MBA and M.S. and B.S. degrees in electrical engineering from Rensselaer Polytechnic Institute and MIT. Known for his high-energy leadership style, John will be managing the data team in Morristown, New Jersey.

"Rauxa is the only direct marketing company I've seen that truly combines creativity with analytics to deliver measurable results," John said. "Rauxa provides me the opportunity to exert my passion for marketing analytics and work with a team that is driven to help our clients achieve their business objectives."

About Rauxa Direct

Founded in 1999, Rauxa Direct combines expertise in all areas of direct marketing for a new and better kind of direct-marketing agency. Built on a results-driven philosophy, Rauxa offers solutions to meet clients' every need, from data strategy to seamless execution. Rauxa's dedicated Hispanic division, Rauxa Roja, helps clients market to Hispanics by developing culturally-relevant messaging. And campaigns gain another dimension when combined with the Internet. Data strategy is used to determine the target audience and deliver innovative online campaigns, designed to get a response.

In 2007 the Orange County Business Journal ranked Rauxa in the top 100 fastest-growing privately held OC companies. A woman-owned business with full WMBE (Women and Minority Business Enterprise) certification, Rauxa continues to grow, with four offices in three states serving clients in a wide variety of categories. Visit Rauxa Direct on the Web at www.rauxa.com.

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