SOURCE: Ravenflow

October 15, 2007 09:00 ET

Ravenflow CEO to Address Issue of Software Requirements Errors at Project Summit and Business Analyst World

Dr. Joe Marasco Will Share Best Practices for Generating More Precise, Accurate Requirements That Ensure Software Project Success

PALO ALTO, CA--(Marketwire - October 15, 2007) - Project Summit and Business Analyst World -- Ravenflow, the only company delivering automated requirements validation for application development organizations, today announced that president and CEO Dr. Joe Marasco will present a session on best practices for identifying requirements errors and improving software quality at the Project Summit and Business Analyst World San Francisco conference, taking place this week at the Sheraton Palo Alto Hotel in Palo Alto. Dr. Marasco's presentation is scheduled today, Monday, October 15, at 11:30 a.m. Details are as follows:

Who:    Dr. Joe Marasco, President and CEO, Ravenflow

What:   "Best Practices for Identifying Requirements Errors and
        Improving Software Project Success"

Where:  Project Summit and Business Analyst World,
        Sheraton Palo Alto Hotel, Palo Alto, Calif.

When:   Monday, October 15, 2007, 11:30 a.m. to 12:30 p.m., PT

According to Dr. Marasco, requirements errors are the number one cause of software project failures, costing U.S. business over $30 billion annually. In this session, he will discuss how project managers, business analysts and other key project stakeholders can identify and fix critical requirements errors before they have the chance to negatively impact project budgets or time-to-market, as well as explore best practices for creating more precise and accurate requirements that ensure better software quality.

Dr. Marasco is a 35-year software industry veteran and author of "The Software Development Edge: Essays on Managing Successful Projects," published in 2005 by Addison-Wesley. Prior to taking the helm at Ravenflow, he served as senior vice president of Rational Software Corporation until it was acquired by IBM in 2003.

About Project Summit and Business Analyst World San Francisco 2007

Project Summit and Business Analyst World encompasses four days of focused symposium track sessions and full-day workshops that will provide detailed and actionable information that project management and business analyst professionals can use to grow and develop their skill sets. Attendees will have access to industry thought leaders from the project practitioner, vendor and consulting communities, who will share their insights, best practices, tools and techniques.

About Ravenflow

The award-winning Ravenflow is revolutionizing the way that software requirements and business processes are developed and validated. Because requirements errors are the primary cause of project failure and budget and schedule overruns, enterprises need to detect and correct requirements errors early. Ravenflow's Requirements Authoring and Validation Environment (RAVEN) automatically generates visual models from plain English text. Customers across all business sectors, including ADP, Charles Schwab, Citco, Kaiser Permanente and the World Savings Bank are using RAVEN to deliver software developed for the most valid and precise business requirements. For more information or a free white paper on early detection of requirements errors, please visit

All products mentioned in the release are trademarks or registered trademarks of Ravenflow. All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.

Contact Information

  • Press Contacts:
    Adam Frankl
    Vice President, Marketing
    Email Contact

    Robyn Fernsworth
    Kickstart Consulting for Ravenflow
    Email Contact