SOURCE: Ravenflow

September 21, 2007 12:00 ET

Ravenflow CEO to Share Best Practices for Ensuring Software Quality at SD Best Practices Event

Dr. Joe Marasco Will Explore Techniques for Defining, Communicating, and Validating Requirements That Meet Business Needs

BOSTON, MA--(Marketwire - September 21, 2007) - SD Best Practices Conference -- Ravenflow, the only company delivering automated requirements validation for application development organizations, today announced that president and CEO, Dr. Joe Marasco, will present a session on best practices for ensuring that software requirements are as complete, accurate, and precise as possible at the SD Best Practices Conference, taking place this week at the Hynes Convention Center in Boston. Dr. Marasco's presentation, "Defining Requirements: Best Practices for Ensuring Quality Before Coding Begins," is scheduled today, Friday, September 21, at 10:30 a.m. Details are as follows:

Who:    Dr. Joe Marasco, President and CEO, Ravenflow
What:   "Defining Requirements: Best Practices for Ensuring Quality
           Before Coding Begins"
Where:  SD Best Practices, Hynes Convention Center, Room 310,
           Boston, Massachusetts
When:   Friday, September 21, 2007, 10:30 a.m. to 12:00 p.m., ET

According to Dr. Marasco, requirements errors are the number one cause of software project failures, yet many organizations continue to create requirements specifications that are unclear, ambiguous, and incomplete. The problem is that requirements quality often gets lost in translation between business people who think in words and software architects and engineers who prefer visual models. In his session, Dr. Marasco will discuss the weak links in the requirements development cycle of elicitation, analysis, validation, and specification, as well as tactics for avoiding errors and ensuring quality in the face of continual change.

Dr. Marasco is a 35-year software industry veteran and author of "The Software Development Edge: Essays on Managing Successful Projects," published in 2005 by Addison-Wesley. Prior to taking the helm at Ravenflow, he served as senior vice president of Rational Software Corporation until it was acquired by IBM in 2003.

About SD Best Practices

The SD Best Practices conference delivers business-critical development training focused on giving software development teams the tools they need to successfully incorporate best practices, quality design and proven management techniques into their development projects. The conference features four full days of instruction taught by world-renowned expert instructors. Sessions include classes, tutorials, keynotes, case studies and roundtables. Nightly networking events include birds-of-a-feathers gathering and parties.

About Ravenflow

The award-winning Ravenflow is revolutionizing the way that software requirements and business processes are developed and validated. Because requirements errors are the primary cause of project failure and budget and schedule overruns, enterprises need to detect and correct requirements errors early. Ravenflow's Requirements Authoring and Validation Environment (RAVEN) automatically generates visual models from plain English text. Customers across all business sectors, including ADP, Charles Schwab, Citco, Kaiser Permanente and the World Savings Bank are using RAVEN to deliver software developed for the most valid and precise business requirements. For more information or a free white paper on early detection of requirements errors, please visit

All products mentioned in the release are trademarks or registered trademarks of Ravenflow. All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.

Contact Information

  • Press Contacts:
    Adam Frankl
    Vice President, Marketing
    Email Contact

    Robyn Fernsworth
    Kickstart Consulting for Ravenflow
    Email Contact