SOURCE: SmartSports, LLC

SmartSports, LLC

August 30, 2011 09:00 ET

Rawlings to Exclusively Supply SmartSports' New SmartKage™ System With High-Performance Baseball Equipment

BOSTON, MA--(Marketwire - Aug 30, 2011) - To best gauge a player's current skills, SmartSports has partnered with St. Louis-based Rawlings Sporting Goods Company, Inc. to supply its SmartKage technology systems with high-performance baseball equipment for all of SmartKage's network locations. Designed for next-level athletes who strive to maximize their potential in every facet of their game, Rawlings comprehensive product line will be available for all SmartKage users during their skill set assessment as a constant in order to accurately measure players' athletic ability and potential in pitching, hitting, fielding, catching and agility.

Rawlings is widely recognized as the #1 Baseball Brand Worldwide, with 125 years of product innovation that changed the game of baseball, including the first fielder's glove with a built-in pocket and web, and the new S100 batting helmet designed to protect players from ball strikes of up to 100 miles per hour.

"There is no better equipment partner than the legendary Rawlings Sporting Goods Company," said SmartSports CEO and Co-Founder Corrine Vitolo. The company's heritage is synonymous with the game itself; its leadership in innovation and technology is evident in every aspect of their products."

Rawlings will outfit each SmartKage location with its new BBCOR bat line, including the same Rawlings 5150 model the University of South Carolina swung on its way to its second consecutive NCAA College World Series title this past June. Rawlings will also supply each facility with premium, professional baseballs to be used throughout the testing process.

"We bring to market the proven, high-performance equipment players demand and expect from a brand Major League Baseball and its players choose," said Tim Lord, vice president of bat development for Rawlings. "SmartKage will revolutionize how young players quantify their ability while providing a clear path to opportunities for continued growth in the game, and Rawlings will be there with these athletes as they become the five-tool stars of tomorrow."

"As a former MLB player and instructor I'm acutely aware of the high quality and stellar reputation of Rawlings," said Larry Scannell, COO and Co-Founder of SmartSports. "We have spent many years perfecting SmartKage, and as we launch our first 10 sites, we do so with absolute confidence that we will have the finest quality equipment available in the market."

About Rawlings

Rawlings Sporting Goods Company, Inc. is a leading manufacturer and marketer of sporting goods in the United States. Since the company's inception in 1887, Rawlings' mission has always centered on enabling participation by developing and producing innovative, high-performance equipment and protective apparel for the professional, amateur and entry-level player. With an assortment of baseball, basketball, football and softball game-related product lines, Rawlings is present everywhere team sports are played. Leagues and conferences of all skill levels integrate Rawlings' unparalleled product portfolio into their sports: as the Official Baseball Supplier and Official Helmet of Major League Baseball®, the official baseball for the NCAA®, the official football for the NAIA®, the official basketball for the NAIA, NJCAA® and AAU®, and the approved baseball, basketball, football and softball of the National High School Federation®. For more information, please visit, Rawlings' Facebook page or by phone at (314) 819-2800.

About SmartSports
SmartSports is a privately held sports technology company developing smart sports products and environments. The Company develops and markets proprietary hardware and software systems that quantitatively measure athletic performance. Company products, including its fully automated SmartKage™, serve the amateur, collegiate and professional sports markets. The Company will launch its first 10 SmartKage™ locations in 8 different states this fall and subsequently roll-out 160 locations with national saturation of 300 units. Founded in 2003, the company is based in greater Boston, Massachusetts. For additional information please go to

Contact Information

  • For more information, please contact:
    For SmartSports
    Peter Nasca
    Email Contact

    For Rawlings
    Kurt Hunzeker
    (314) 819-5348
    Email Contact