SOURCE: Raydiance


February 09, 2015 13:00 ET

Raydiance Appoints New Senior Vice President to Augment Growth of All-Laser Precision Manufacturing Solutions

Keith Morton Joins Raydiance's Leadership Team to Expand Worldwide Sales in Automotive, Medical Device and Consumer Electronics Industries

PETALUMA, CA--(Marketwired - Feb 9, 2015) - Raydiance announced today that Keith Morton has joined the company's leadership team as senior vice president of sales. Morton joins Raydiance from Nimbic where he grew sales by more than 300 percent as vice president of worldwide sales, leading to a successful acquisition by Mentor Graphics.

"Keith's appointment is a key element in our commitment to solution-based selling," said Richard Pierce, CEO and president of Raydiance. "Our customers want to buy complete, ready-to-deploy manufacturing tools that capitalize on the benefits of femtosecond laser precision. Keith brings a wealth of experience and industry knowledge to selling capital equipment solutions."

Deployed on factory floors of Fortune 500 companies worldwide, Raydiance's R-Cut, R-Tube, R-Mill and R-Drill solutions solve a diverse set of commercial application challenges, from fabrication of display cover glass for smartphones and consumer electronics to production of intricate cardiovascular and peripheral stents for medical procedures and creation of micron scale holes in gas direct fuel injector nozzles to increase the fuel efficiency of automobiles. Raydiance's all-laser precision manufacturing solutions deliver clear cost savings and new production capabilities not possible with CNC and traditional machining methods.

"Raydiance has established tremendous momentum with proven, ready-to-integrate solutions," explains Keith Morton, senior vice president of sales for Raydiance. "I look forward to working with customers in the automotive, medical device and consumer electronics space to grow Raydiance's pioneering market position and laser technologies."

Morton's background includes sales management of semiconductor design automation software, electronic design automation (EDA), special purpose hardware acceleration and professional services while at Nimbic, EPIC Design and Magma Design Automation. 

About Raydiance

Raydiance develops, manufactures and markets precision manufacturing solutions enabled by femtosecond laser technology. The company offers one-step all-laser precision manufacturing solutions, which optimize factory work flow, beyond material processing and handling, to radically improve production efficiency and quality with unmatched part-to-part consistency, higher yields and lower costs. Deployed in factories of Fortune 500 companies worldwide, Raydiance solutions readily integrate into customer manufacturing lines and R&D environments to deliver rapid prototyping and transfer to production. Learn more about Raydiance at

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