SOURCE: Sage Software

August 22, 2006 09:00 ET

Raydiance, Inc. Picks to Manage Sales, Marketing and Customer Support Processes

Sage CRM Solution Enabling Sales Pipeline Tracking and Collaboration Across Multiple Office Locations

SCOTTSDALE, AZ -- (MARKET WIRE) -- August 22, 2006 -- Sage Software announced today that Raydiance, Inc., a leading provider of UltraShort Pulse (USP) laser technology for the medical, manufacturing and defense industries, has selected to automate its sales, marketing and customer support processes. Implementing has allowed Raydiance employees in various regional offices to share centralized customer data and work collaboratively with sales pipeline features.

"We're a start-up company with employees spread across the U.S., so a Web-based application presently works best for our team," explained Melissa Wahlburg, marketing coordinator and CRM administrator for Raydiance. " flows through processes much easier and is definitely more user friendly than any alternatives we looked at. The level of responsiveness we received from Sage to get up and running quickly was also impressive."

Raydiance is using to manage information for a wide range of its business areas as the company transitions from a heavy research and development phase into aggressive sales of its USP laser systems. Employees' use of the system's sales processes and pipeline tracking capabilities have been particularly helpful.

"We offer a high-end piece of machinery," continued Wahlburg. "A lot of customer contact and service goes along with the sale of each system; we don't just leave our product with a customer. It is extraordinarily important that we document all meetings, calls, and emails to learn and support the scope of each customer's project. has helped us organize this information and store it in a way that is always easy to access, whether in office or while traveling. We especially like the way the system is designed to help us continually progress the sales cycle."

Raydiance employees who are not involved in sales and marketing activities are still able to get a clear understanding of pending sales for their support planning purposes using visual pipeline graphics. Calendar and task features are also used widely to track and fulfill customer follow ups. Additional features such as the document drop tool allow the Raydiance team to simplify information management and increase efficiency.

The company elected to begin with a hosted implementation so that it is positioned for future migration to an on-premises Sage CRM or Sage CRM SalesLogix system should business require it. Raydiance's next plan is to work with the Sage CRM Solutions Professional Services Group to help them implement customer support customizations for its present system.

"Raydiance mirrors a high percentage of the organizations that are looking for on-demand CRM," noted Bill Hoffman, Sage CRM Solutions director of hosted services. "The company, a start-up, had limited IT resources and limited time to implement. We offer more than just, the system. Sage and its partner network provides the expertise to train and advise customers so they can become operational quickly and use their systems effectively. In a matter of days, Raydiance had the tools they needed as well as the support and flexible migration path to support their growth."

Sage CRM

Sage CRM is an easy-to-use and feature-rich CRM solution that integrates vital sales, marketing and customer support information for small and mid-sized businesses. Sage CRM provides flexible deployment options and is available as an on-demand CRM solution at, or as an on-premises CRM system. Sage CRM also includes a remote data synchronization client and support for wireless devices.

Sage CRM and are part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and medium-sized businesses that also includes ACT! by Sage and Sage CRM SalesLogix. For more details, visit or call (800) 643-6400.

About Raydiance, Inc.

Raydiance was founded by a team of proven entrepreneurs, world class technologists, and business and government leaders who are combing state-of-the-art IT capabilities with leading edge UltraShort Pulse technology to create an innovative laser product for the medical, manufacturing and defense industries, among others. For more information please visit or phone (407) 515-3180.

About Sage Software

Sage Software supports the needs, challenges and dreams of more than 2.6 million small and mid-sized business customers in North America through easy-to-use, scalable and customizable software and services. Our products support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of accounting practices and the construction, distribution, manufacturing, nonprofit and real estate industries. Sage Software is a subsidiary of The Sage Group plc, a leading international supplier of accounting and business management software solutions and related products and services for small to mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the Group now has 5.0 million customers and employs over 10,500 people worldwide. For more information, please visit the Web site at or call (866) 308-2378.

© 2006 Sage Software, Inc. All rights reserved. All other brands are trademarks of their respective companies.

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