May 04, 2011 02:00 ET

RAYMOND WEIL Announced as Official Watch Partner for the Classic BRIT Awards 2011

LONDON, UNITED KINGDOM--(Marketwire - May 4, 2011) -

Editors Note: There is a photo accompanying this press release.

RAYMOND WEIL, the luxury Swiss watchmaker, is delighted to announce its status as the official watch partner for the forthcoming Classic BRIT Awards. RAYMOND WEIL has experienced four very successful years as Official Watch of The BRIT Awards that has resulted in the brand extending its association with the British Phonographic Industry (BPI).

In addition to its Official watch Partner status, RAYMOND WEIL will be the sponsor of the 'Artist of the Decade' Classic BRIT Award. The awards, taking place on 12th May, will honour the previous year's success stories in classical music.

The Classic BRIT Awards, now in its twelfth year has played a major role in supporting and nurturing talent in both the core classical and crossover world. Formally 'The Classical BRIT Awards', the introduction of a new name reflects the show's ambition to embrace a more diverse range of music genres including musical theatre.

'We are delighted to be part of The Classic BRIT Awards as classical music has always been part of the heritage of the brand and a major influence when naming collections. We currently have ranges named after Operas from around the world including the Nabucco and Parsifal collections. We are also excited that the Classic BRIT Awards co-inside with the launch of our latest range, named after the crème de la crème of the classical musical world: The Maestro Collection' – says Pierre Bernheim, Director – RAYMOND WEIL

A special Limited Edition RAYMOND WEIL Maestro watch will be presented to all performers, presenters and winners during the evening.

Forming a two-hour musical spectacular, and hosted by Myleene Klass, The 2011 Classic BRIT Awards will feature some of the greatest performers in British music. A full theatrical cast from Cameron Mackintosh's Les Misérables will take to the stage with Alfie Boe in the role as Jean Valjean. Other acts include tenor Russell Watson and mezzo-soprano Katherine Jenkins. Making their Classic BRIT Award debut will be Il Divo, the world's most popular operatic quartet. The London Chamber Orchestra conducted by Christopher Warren Green will accompany all performers.

Notes to Editors:

RAYMOND WEIL history of music includes:

Partner to the Royal Opera House 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002, 2001, 2000, 1999, 1998,1997
Sponsor of MTV Europe Sony BMG after-show party 2006, 2005, 2004
Sponsor of 47th Grammy EMI after-show party in LA 2005
Sponsor of Nordoff-Robbins Silver Clef lunch 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002
Design collaboration with Lemar 2007
Design collaboration with Jay Kay 2006
Design collaboration with Craig David 2005
Involvement at Music Industry Trust Award dinner 2006, 2004
Official Watch of The BRIT Awards 2011, 2010, 2009, 2008
Advertorials with Il Divo, Sugababes, Natasha Bedingfield, Katherine Jenkins, Leona Lewis, Lemar, Beth Rowley, Gabriela Cilmi, Bryn Christophers, George Craig and Jade Ewen

To view the photo accompanying this press release, please visit the following link:


For further information or photography please contact: Katharine Realff at APR Communications.

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