February 15, 2012 07:40 ET

RAYMOND WEIL Showcases the Creme de la Creme of the British Music Scene in the Vanity Fair 'Hollywood' Issue

LONDON, UNITED KINGDOM--(Marketwire - Feb. 15, 2012) -

Editors Note: There are five photos associated with this press release.

RAYMOND WEIL, the luxury Swiss watchmaker and Official Watch and Timing partner to The BRIT Awards 2012 with Mastercard is pleased to announce the launch of its latest campaign that showcases the elite of the British music scene on the eve of this year's BRIT Awards.

The four page spread, that appears in the 'Hollywood Issue' of Vanity Fair (March issue), features Critic's Choice winner Emeli Sande, BRIT Nominated Pixie Lott, established talent Tinchy Stryder and possibly the hottest Grime artist at the moment, Wretch 32.

Emeli Sande, the Critic's Choice BRIT winner for 2012 wears the Jasmine leather ladies watch, an elegant infusion of glamour and classicism and including a rose gold case, Spring's key accessory trend for 2012. Emeli performed at The BRIT Awards Nominations Night at the Savoy in January and is up for two awards at The BRITs; having won Critics Choice and eagerly awaiting the outcome on British Breakthrough Act.

With a host of award wins under his belt and having performed in front of 200,000 people - opening Glastonbury 2010, who better to open the 'Hit the Big Time' feature than Tinchy Stryder, wearing the Nabucco PVD titanium automatic chronograph watch in black. Now on his fourth solo album, Tinchy has collaborated with many artists and remains at the forefront of the London hiphop scene.

Pixie Lott, the quirky blonde, renowned for her upbeat music style also wears the diamond set Jasmine on a stainless steel bracelet. Forging her way into the music industry from the age of 13, Pixie is 'an utterly focused workaholic' and is up for Best Single at The BRITs, exciting times for the 21 year old.

Renowned for working with an eclectic mix of music stars throughout their industry partnerships, RAYMOND WEIL also showcases 2012's most unique grime artist in the feature, Wretch 32. Founded in 2010 by the Ministry of Sound label, Wretch 32 released one of 2011's most prominent songs, 'Traktor' and is set to become one of the UK's most successful rappers over the coming year. His involvement with the watch brand started when he took part in RAYMOND WEIL LIVE, a unique and inspiring concept that sees RAYMOND WEIL invite up and coming music talent to perform at an intimate venue in London with attendance from key music and fashion press. Wretch wears the Nabucco automatic chronograph in titanium with a silver dial.

The partnership with Vanity Fair in the Hollywood Issue is the perfect platform for RAYMOND WEIL to highlight its continued support of British music, and once again cements its status as the number one watch brand in the industry with over thirty years involvement across all musical genres.

'We are thrilled to be able to offer artists like Wretch 32, Emeli Sande, Pixie Lott and Tinchy Stryder exposure in such a fantastic title like Vanity Fair. 2011 was a great year for us working within the music arena, having been involved with The BRIT Awards, the Classic BRIT Awards and of course the further development of RAYMOND WEIL Live. It is important for us to continue to help support and nurture musical talents and offer them the opportunity to communicate their worth' - Says Pierre Bernheim, Director - RAYMOND WEIL

All watch styles worn by the artists can be found on the RAYMOND WEIL website, along with exclusive footage of the advertising campaigns and the story of the historical brand: www.raymond-weil.com.

Notes to Editors:

RAYMOND WEIL history of music includes:
Corporate partner of the Royal Opera House 2010, 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002, 2001, 2000,1999, 1998,1997
Sponsor of MTV Europe Sony BMG after-show party 2006, 2005, 2004
Sponsor of 47th Grammy EMI after-show party in LA 2005
Sponsor of Nordoff-Robbins silver chef lunch 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002
Design collaboration with Lemar 2007
Design collaboration with Jay Kay 2006
Design collaboration with Craig David 2005
Involvement at Music Industry Trust Award dinner 2006,2004
Official Watch of The BRIT Awards 2010, 2009, 2008
Advertorials with Il Divo, Sugababes, Natasha Bedingfield, Katherine Jenkins, Leona Lewis, Lemar, Beth Rowley, Gabriela Cilmi, Bryn Christophers, George Craig and Jade Ewen

To view the first photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120214-vanityfairmarch_.jpg.

To view the second photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120214-emilisande_.jpg.

To view the third photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120214-pixielott_.jpg.

To view the fourth photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120214-tinchystrider_.jpg.

To view the fifth photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120214-wretch32_.jpg.

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