SOURCE: RAYMOND WEIL

RAYMOND WEIL

April 25, 2013 07:00 ET

RAYMOND WEIL Taps Into the Genius of Mozart to Inspire Watch and Music Enthusiasts Worldwide

GENEVA--(Marketwired - Apr 25, 2013) -  As musicians tune up their most beautiful instruments, the RAYMOND WEIL staff is working at a brisk tempo, making the final preparations for what is going to be the musical masterpiece of the year. It is on the occasion of this inescapable watchmaking event that RAYMOND WEIL will unveil its new film that fuses music and watchmaking as never seen before. The Swiss watchmaker will also present its new stand... its "music box." More than an inspiration, the music becomes a marketing instrument.

A new Brand film

From the moment Baselworld opens, visitors will have the chance to discover the new RAYMOND WEIL film. The Brand will take advantage of having all its partners in its music box, in order to present to them its film, Precision is my Inspiration.

Techniques, aesthetics and loads of emotions: watchmaking and music have so much in common. A homage to that which has always inspired the Swiss Watchmaker, the new film, Precision is my Inspiration, evokes the creation of two masterpieces, the one watchmaking and the other musical -- in two universes intimately bound together. The music of one of the greatest musical geniuses of all time, Mozart, provides the inspiration behind the film.

Throughout this film, RAYMOND WEIL confirms its deep attachment to music and illustrates its expertise and know-how: the care that goes into the conceptions, the design and the construction of each watch, is melodiously translated into images. The Brand portrays the emotional journey intertwined in the process of the creation of a watch with a musical masterpiece.

Precision is my Inspiration, both RAYMOND WEIL's slogan and the name of its new film, expresses the Brand's universe. Inspiration is what is found at the basis of each work of art; precision is the indispensable condition required for achieving excellence.

"Music" marketing

The film is at the heart of a multi-channel campaign, through which the brand wishes to reinforce its connection to music. Precision is my Inspiration is designed to inspire the audience, to educate it and convey a message. For RAYMOND WEIL, music has always been an integral part of the brand's DNA. In keeping up with the music marketing initiative RAYMOND WEIL has supported the VH1 Save the Music Foundation for the past three years. They have partnered with such legendary artists as Robin Thicke, LeAnn Rimes, Colbie Caillat and Jordin Sparks for the greater good of the Foundation. The film is another outlet which is integral to the brand's musical marketing strategy and inspires the brand to maintain its standard of precision and reinstate its enthusiasm for music and watchmaking. 

Follow us on: Facebook, Twitter, YouTube, RAYMOND WEIL blog, Pinterest, Google+

Contact Information

  • For further information:
    KINNEY + KINSELLA
    Britney Lasater
    Email Contact