Imaging DNA

March 15, 2011 06:15 ET

Raytrix GmbH Introduces the R11 - the "First Plenoptic Camera on the Market" to United States Photographers on March 26th at Imaging DNA 2011 in Pasadena, California

The Acclaimed Camera Arrives in an Exhibition Sure to Be of Interest to Researchers, Educators, Artists, Agency, and Studio Professionals

PASADENA, CA--(Marketwire - March 15, 2011) - Imaging DNA, along with the Photography and Imaging Department at Art Center College of Design, is hosting Imaging DNA 2011 to bring photo educators, students, and professionals together to discuss "Teaching amid the Evolution of Photo Imaging." At this one-day conference, Imaging DNA is pleased to announce that Raytrix GmbH has provided one of its state-of-the-art plenoptic cameras for introduction to North American art and professional photographers. "We are excited to present what promises to be a leading edge exploration of how art and technology will interact in the coming years," notes Dennis Keeley, Chair, Photography and Imaging, Art Center College of Design. "We at Art Center are pleased and proud to be the first institution in North America to be able to explore the artistic capabilities of this equipment and its software."

The camera will be discussed as part of coverage of new technologies during the main and enhanced program sessions. Christian Perwass, Co-founder, Raytrix GmbH: "The presentation of our R11 camera to this select group of students, educators and professionals should start a creative process centered on plenoptic cameras. The full artistic potential of these devices has not been realized, but for the United States this conference is the beginning." A more in-depth review of the camera and its capabilities will be held in a VIP ticket-only lunchtime roundtable. "On a more practical side, computational photography researchers and creative talent in advertising, film, or even the celebrity photography industries should be interested in the technology if not the other events on the program," says Mark Buczko, co-founder of Imaging DNA. For information about registration, visit

Imaging DNA attempts to bring together educators, students, professionals and thought leaders around key ideas in the manner the world captures, enhances and distributes photographs. Recognizing that technology is transforming photography, Imaging DNA focuses on what does not change: how the synergy of technology, guidance and practice create new methods to make and teach great photography.

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