SOURCE: RAZ Mobile

RAZ Mobile

April 23, 2013 01:00 ET

RAZ Mobile Launches First-Ever Sponsorship Capability for Mobile Fundraising

OVERLAND PARK, KS--(Marketwired - April 23, 2013) - Today, RAZ Mobile, a leading innovator in the mobile engagement and fundraising industry, becomes the first-ever mobile platform to offer the ability for any nonprofit engaged in fundraising and any business sponsor to join forces in order to help those in need. Any nonprofit using RAZ Mobile can do this by adding a business or organization sponsor to their RAZ Mobile site and then charging a small fee to the sponsor for their placement on the nonprofit's RAZ Mobile site. This enables the business sponsor to be a visible supporter of the mission of their partner nonprofit, and they have the opportunity to share in the impressions and goodwill created.

"The primary reason we wanted to be the first to do this is we have nonprofit customers who want to add a sponsor to their RAZ Mobile site and allow a business or organization to cover all or part of the cost of using our platform. Covering our small monthly recurring charge is pretty easy for any business to do and it takes the ROI potential of using RAZ Mobile well past 1000%," said Dale Knoop, CEO of RAZ Mobile.

An added benefit of using RAZ Mobile and adding a sponsor to a nonprofit's RAZ Mobile site is the ability to also engage and fundraise with the customers and employees of the sponsoring business, thereby taking corporate social responsibility (CSR) to the local market level. Research has shown the ability for CSR to have a positive impact on brand perception and on employee job satisfaction.

"If the sponsor offers to cover the cost of using our platform then the nonprofit gets our service for free and in some cases may even make money since our costs are about 70% less than the cost of the average dollar raised. It's a win for everybody," remarked Knoop.

The business may also be able to claim the money spent on being a sponsor as a charitable contribution to the nonprofit they're sponsoring. The sponsor also gets the social benefit of being seen as one that is active in their community and working to make a difference for those in need.

This ability for businesses and nonprofits to partner together demonstrates the power of the RAZ Mobile platform. By creating high ROI potential for any nonprofit engaged in fundraising, RAZ Mobile offers true innovation that makes going mobile easy, while opening up a highly effective communication and fundraising channel any nonprofit can leverage well into the mobile-dominated future.

About RAZ Mobile

RAZ Mobile (http://razmobile.com/) allows political entities and non-profits engaged in fundraising to quickly create a branded, content-rich mobile optimized site for more effective supporter communications and increased fundraising opportunities. RAZ Mobile's easy-to-use site-builder allows causes to post news, polls, events, videos, volunteer info and more. Site discovery and marketing tools integrate seamlessly into existing communication channels and include unique QR codes, Twitter, Facebook, email and text messaging. Most importantly, all RAZ Mobile websites feature a prominent donate button throughout each site, enabling organizations to collect donations from supporters via their smartphone. Every donation goes immediately to the organizations' existing merchant account or PayPal account and repeat donations can be made in seconds with a few taps on the donor's smartphone or tablet.

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