March 13, 2014 07:30 ET

RAZON Launches During Miami's Winter Music Conference

MIAMI, FL--(Marketwired - Mar 13, 2014) - After their recent introduction into the fashion scene, Miami-based luxury lifestyle brand, RAZŌN, is set to officially launch their line of exotic wooden eyewear with a private unveiling during Miami's world-renowned, Winter Music Conference (WMC). For their launch, RAZŌN will be debuting their signature collection of wooden sunglasses they'll be releasing in woods, Bamboo, Ebony, and Rosewood.

The exclusive pink carpet launch of RAZŌN will take place on Wednesday, March 26th, 2014, 6pm sharp, at Miami's top luxury and exotic car rental showroom, Lou La Vie (1444 Biscayne Blvd. Suite 113. Miami, FL). "We're very excited to finally launch and unveil our signature collection of sunglasses. Our launch will strengthen our global mission, and for those in attendance, we have some special announcements and a few surprises in store," said CEO and Founder, Sebastian Leguizamon. Guests will sip delicious cocktails provided by D'usse, a bold new expression of Cognac by Jay-Z. RAZŌN is very excited to have WMC Founder, Bill Kelly, as a local brand ambassador, showing his utmost support for the brand and their philanthropic efforts. Also showing their support is luxury lifestyle and entertainment blog, Ridiculous Lifestyle, whom will be partnering with RAZŌN for their launch. Confirmed attendance includes Alexia Echevarria, of The Real Housewives of Miami, WMC Founder, Bill Kelly, among members of Miami's elite crowd, fashion scene, media, tastemakers, and influencers.

In addition to their private launch, RAZŌN has been named the official eyewear partner of WMC's most coveted and exclusive event: The Sirius XM Music Lounge at the W Hotel in South Beach, Miami, from Wednesday, March 26th to Friday, March 28th. Expected attendance includes International talent, celebrities, and many special guests. Past attendance includes Avicii, Timberland, Steve Aoki, Armin Van Buren, Afrojack, Cedric Gervais, Calvin Harris, and Tiesto, to name a few. With many exciting plans in store, RAZŌN is looking forward to celebrating the launch of their brand and introducing their "Eye for an Eye" movement, to provide prescription eyeglasses for three people in the developing world, for each pair of sunglasses sold. The collection will be available for exclusive pre-order to select guests in attendance and will be made available for purchase on RAZŌN's website,, and select boutiques across Miami.

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RAZŌN is a luxury lifestyle brand of exotic wooden eyewear, based in Miami. RAZŌN, meaning "reason" in Spanish, defines the brand's "Eye for an Eye" philosophy. For each pair of sunglasses sold, RAZŌN will provide prescription eyeglasses for three people in the developing world, in partnership with Eyejusters. RAZŌN sunglasses are carefully crafted from unique woods from around the world, designed for both men and women. Think outside the frame.

Contact Information

  • For media attendance, interviews, photo requests, or further information, please contact:
    Rob Loschiavo