April 08, 2014 07:30 ET

RAZON Officially Launches During Winter Music Conference and Ultra Music Festival

MIAMI, FL--(Marketwired - Apr 8, 2014) - As one of the most anticipated launches this year, luxury lifestyle sunglasses brand, RAZŌN, officially unveiled their spring/summer collection of sunglasses in signature exotic woods, Bamboo, Ebony and Rosewood.

RAZŌN made their debut as the official eyewear sponsor of the SiriusXM Music Lounge at the luxe villas at the W Hotel in South Beach. The lounge served as an oasis for artists, talent, celebrities, media and VIP's to recharge and relax during Winter Music Conference while enjoying the sounds of the industry's hottest DJs. RAZŌN was onsite gifting celebrities, artists, talent, and VIP's with the exclusive first pairs from their signature collection of exotic wooden sunglasses, including Hardwell, Kaskade, Armin Van Buuren, Nina Agdal, Ferry Corsten, Afrojack, Cedric Gervais, Sky Blu, Martin Garrix, Dzeko & Torres, and Blasterjaxx, among many others. Select photos from the lounge and attendees are available here:

In addition, RAZŌN also held their pink carpet launch of their brand at Miami's top luxury and exotic car rental showroom, Lou La Vie, in partnership with luxury lifestyle and entertainment blog, Ridiculous Lifestyle. Attendance included members of Miami's elite crowd, fashion industry, media, tastemakers, influencers, as well as Alexia Echevarria, star of the hit television show on Bravo, The Real Housewives of Miami, showing her support for the brand. During their private launch, CEO and Founder, Sebastian Leguizamon, announced the story behind RAZŌN and their "Eye for an Eye" movement to provide clear vision with prescription eyeglasses to 3 people in the developing world, for every pair of sunglasses sold, receiving tremendous praise and support. RAZŌN sunglasses will be sold on their online boutique at Registration is now available on their website to reserve your pair of RAZŌN sunglasses and be one of the first to own them. RAZŌN sunglasses will also be sold in select luxury boutiques in Miami, and expanding to all major cities across the US. Photos from their event are available to view here:

Handmade from the highest quality of woods imported from around the world, each pair of RAZŌN sunglasses are one of a kind and un-replicated -- each pair with their own signature design of wood. For every purchase, one will receive a handcrafted RAZŌN boxed display case, to display the sunglasses while not in use. Furthermore, we also provide a sleek black microfiber case, and cleaning cloth to protect and care for your sunglasses on the go. In addition, RAZŌN also be donating 3 pairs of prescription eyeglasses in partnership with Eyejusters to individuals in the developing world, with 3 tracking codes which will allow you to track your donated pairs. RAZON sunglasses will be available for $305, a cost that speaks more than numbers, but represents the movement RAZŌN has started, their brand, and Miami-based roots.

Mingo with RAZŌN:
Facebook: SeeTheRazon
Twitter: @SeeTheRazon
Instagram: @seetherazon
#RAZŌN #ListenToMiami

RAZŌN is a luxury lifestyle brand of exotic wooden eyewear, based in Miami. RAZŌN, meaning "reason" in Spanish, defines the brand's "Eye for an Eye" philosophy. For each pair of sunglasses sold, RAZŌN will provide prescription eyeglasses for three people in the developing world, in partnership with Eyejusters. RAZŌN sunglasses are carefully crafted from unique woods from around the world, designed for both men and women. Think outside the frame.

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