SOURCE: Webtrends


September 01, 2010 08:00 ET

Razorfish, SapientNitro and ZAAZ Join Webtrends Premier Agency Program

The World's Largest and Most Innovative Digital Marketing Agencies Partner With Webtrends

PORTLAND, OR--(Marketwire - September 1, 2010) -  The largest global digital agencies are partnering with Webtrends to provide clients with more effective insights across digital and traditional media channels. Webtrends has signed more than 20 digital marketing agency partners, including Razorfish, SapientNitro and ZAAZ, in the first six months of this year. 

Webtrends and premier digital agency partners will collaborate to provide CMOs and other marketing executives with greater consumer insights, measurement strategies and innovative ways to optimize their digital marketing campaigns. This new collaborative approach will help marketers increase the return from their online initiatives by helping them create, measure and improve their campaigns and overall marketing expenditures.

"As our clients continue to experiment with and develop their online strategies, the desire for better analysis, measurement and optimization is key," said William Flaiz, GM of Global Solutions, Razorfish. "This strategic partnership with Webtrends will help our many mutual clients meet their marketing and revenue objectives across different geographies and channels."

"SapientNitro is in the business of trying to understand consumer behavior in the context of both marketing and commerce," said Marc Schwartz, Director of Strategy and Analysis at SapientNitro. "The tools and data that Webtrends provide not only help us to better understand today's digitally-driven consumers but help us to harness these insights into actions, and to transform our clients' businesses in the process."

"The cornerstone of digital strategy at ZAAZ lies in performance marketing -- the ability to see what is working or not working and to make intelligent adjustments based on that insight in real time," said Jason Burby, Chief Analytics and Optimization Officer at ZAAZ, and co-author of Actionable Web Analytics. "We look forward to working with the team and technologies at Webtrends to expand on this concept with our mutual clients."

Key elements of the Webtrends Premier Agency Program include:

  • Joint approaches to mutual clients to develop enhanced analytical and optimization solutions
  • Collaborative development of technologies and solutions, including the integration of technologies, data and products
  • Sharing of marketing insights and consulting best practices
  • Training of agency experts on Webtrends products and solutions
  • Webtrends Platinum Certification for all Webtrends products and solutions

"Our Premier Agency Program is a reflection of our commitment to CMOs to provide actionable marketing recommendations by combining the best in technology and expertise," said James McDermott, vice president Business Development, Webtrends. "This continues our strategy of partnering with the leading companies in digital marketing for the maximum benefit of our clients."

About Webtrends Inc.
Webtrends helps digital marketers create, measure and improve campaigns across all digital channels. Webtrends is the leader in measurement, optimization and integration of content across digital channels to maximize online marketing investment. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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