SOURCE: Razorsight


February 18, 2015 09:00 ET

Razorsight Momentum Continues With Virgin Mobile Deployment

Cloud-Based Predictive Analytics Will Drive Customer Retention and Executive Insights

RESTON, VA--(Marketwired - Feb 18, 2015) - Razorsight, a provider of cloud-based predictive analytics solutions, today announced Virgin Mobile Latin America ("VMLA") as part of its impressive client list. VMLA has deployed Razorsight's advanced analytics solution under a multi-year agreement in Chile, Colombia and Mexico to support its accelerated expansion. Razorsight's advanced analytics will power targeted marketing campaigns and assist in its delivery of fanatical customer service. Razorsight's products will also deliver a predictive applications suite that allows VMLA to gain data-driven insights into key operations and customer sentiment metrics across its rapidly expanding customer base.

"We're ecstatic to add the highly regarded, iconic Virgin Mobile brand to our impressive customer list," said Charlie Thomas, CEO of Razorsight. "VMLA has a world class management team backed by marquee investors, and we're excited to create a long-term partnership in support of their rapid growth."

Peter Macnee, VMLA CEO, commented, "We're adding well over 100,000 new subscribers per month, and the Razorsight analytics products will allow management to benefit from real-time insights into our customers and key operations metrics to ensure continued delivery of world class experiences."

About Razorsight
Razorsight's Cloud-based Predictive Analytics Software is used by the world's best-known Communications & Media brands including AT&T, Verizon, T-Mobile, Comcast, Time Warner, Telus, Tata, Orange, CenturyLink, Windstream, Virgin Mobile and Facebook. Razorsight delivers predictive insights to proactively and precisely target customer acquisition, cross-sell and retention opportunities, as well as increase CLV and operating margins. With advanced analytics at the core, Razorsight is driving success stories across nearly 100 wireless, wireline, and cable operators. We deliver analytics and insights to enable communications and media companies to deliver superior customer experiences.

About Virgin Mobile Latin America Inc.
VMLA is Latin America's largest and fastest growing mobile virtual network operator (MVNO) founded in 2010 to offer new products and services to Latin America's half billion wireless consumers under the Virgin Mobile brand. VMLA intends to expand the world-class Virgin Mobile brand throughout Latin America, joining a growing network of Virgin operations serving almost 20 million customers globally. VMLA's directors and shareholders include some of the wireless industry's most experienced participants with an impressive track record of success in the MVNO business.

Contact Information

  • Media Contact:

    Jim Crawford
    Crawford PR for Razorsight
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