Royal Canadian Golf Association

Royal Canadian Golf Association

March 10, 2005 14:25 ET

RCGA SIGNS PENFOLDS TO THREE-YEAR SPONSORSHIP AGREEMENT

Attention: Sports Editor, Travel/Tourism Editor OAKVILLE--(CCNMatthews - March 10, 2005) - The Royal Canadian Golf Association (RCGA) announced today a three-year sponsorship agreement with Penfolds, Australia's most famous wine. The Australian winery will become the official wine of the two professional national championships conducted by the RCGA: the Bell Canadian Open and the BMO Financial Group Canadian Women's Open.

As part of the sponsorship, Penfolds wines will be available at special functions, hospitality areas and licensed concession stands at the Bell Canadian Open and the BMO Financial Group Canadian Women's Open. In addition, wine enthusiasts will find opportunities in their local liquor stores to win VIP event packages to attend the two championship events.

"The RCGA is excited that Penfolds has joined our distinguished group of official sponsors" said Craig Sharp, Managing Director of Sales, Marketing and Communications. "Penfolds wines offer a perfect compliment to our professional national championships and we are looking forward to a successful partnership over the next three years."

"Penfolds is proud to partner with the RCGA, the Bell Canadian Open and the BMO Financial Group Canadian Women's Open" said Stefanie Gretsinger, Canada brand manager for Penfolds. "Aligning with events that offer international recognition and the highest level of golf in this country make the sponsorship a natural fit for one of the world's finest wineries."

Penfolds' reputation is built on consistency of style and quality and currently ranks among the top ten Australian brands sold in Canada.

ABOUT PENFOLDS
Penfolds, Australia's Most Famous Wine, consistently wins medals and garners high ratings and accolades both in Australia and abroad. Penfolds currently has five ranges of wines available in Canada, delivering greatness at a variety of price points. The entry-level tier is Rawson's Retreat, followed by the Koonunga Hill range. Next is the Thomas Hyland range, followed by the prestigious Bin Series. Penfolds also makes ultra-premium wines including Australia's most famous wine, Penfolds Grange, overseen by Chief Winemaker Peter Gago. Based in Adelaide, South Australia, Penfolds is owned by Southcorp Wines, Australia's premier winemaker.

ABOUT THE RCGA
The Royal Canadian Golf Association is the governing body of golf in Canada, representing close to 400,000 members nationwide. In addition to providing core services such as the Rules of Golf, handicapping, support of turfgrass and environmental research, and BMO Financial Group Future Links, Canada's national junior golf program and supporting the Canadian Golf Hall of Fame and Museum, the RCGA also conducts Canada's most prestigious golf championships. The Bell Canadian Open and BMO Financial Group Canadian Women's Open attract the best professional golfers in the world, while six regional junior championships, 10 national amateur championships and the BMO Financial Group Canadian Women's Tour showcase the best of Canadian golf. For more information please visit www.rcga.org.

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FOR MORE INFORMATION
Victor Cui
The Royal Canadian Golf Association
Director of Communications
T. 905.849.9700 x227
C. 647.226.9700
vcui@rcga.org

Angela Lyons
Public Relations & Events Manager
Southcorp Wines Canada
T. 416.504.3830 x231
F. 416.504.5365
C. 416.669.8225
angela.lyons@southcorp-usa.com

IN: SPORTS

Contact Information

  • Erin Mathany, Jr. Communications Coordinator, Royal Canadian Golf Association
    Primary Phone: 905-849-9700 ext. 232
    Toll-Free: 800-263-0009
    E-mail: emathany@rcga.org