SOURCE: RCN Corporation

RCN Corporation

September 10, 2009 10:14 ET

RCN Continues to Lead the Way in Offering Customized Spanish-Content Packages, Newly-Introduced El Paquetón Offers up to 39 Spanish & More Than 100 English Channels in Boston, Chicago, DC, New York, and Philadelphia

El Paquetón Package Includes 'Essentials' & 'MiVisión Lite' Tiers & Select 'Signature' Channels; RCN's Popular Choices for Hispanic Customers Driving Dramatic Growth & Decreasing Churn

HERNDON, VA--(Marketwire - September 10, 2009) - RCN continues to lead the way in offering Hispanic customers with more customized Spanish-content themed channel packages with the announcement today of its new El Paquetón, a package that offers more than 100 English channels (including High Definition) plus up to 39 Spanish channels in Boston, Chicago, D.C., New York, and Philadelphia, for only $35 per month.

RCN Corporation (NASDAQ: RCNI) is a leading provider of all-digital and high definition video, high-speed internet, and premium voice services to residential and small-medium business customers, in Philadelphia, Lehigh Valley, PA, New York, Boston, Chicago, and Washington, D.C., as well as high-capacity transport services to carrier and large enterprise customers.

"El Paquetón, which means Big Package in English, is the product of choice for those customers seeking a content-rich and diversified Spanish & English channel package," said Richard Ramlall, RCN Senior Vice President, Strategic External Affairs & Programming. "We're proud to be an industry leader in offering a customized line up of Spanish-content themed packages and by offering El Paquetón and two separate MiVisión packages we provide even more choice to get the services customers need and want."

Ramlall said that the two new MiVisión packages have proven very popular. In only one month, the number of Hispanic customers signing up has increased 64 percent, and Hispanic package churn has decreased nearly 30 percent.

MiVisión Plus has the same robust channel offering as the current MiVisión package and the price remains the same at $22.95/mo. MiVisión Lite is a new package created for people who want great Spanish-language programming but at a lower price. MiVisión Lite is only $12.00/mo and does not contain ESPN Deportes and Gol TV. These two MiVisión packages are additions to a subscriber's core video package.

El Paquetón is designed for those customers who are interested in getting a diversity of English and Spanish programming for one low price of $35/mo. It contains MiVisión Lite as well as over 100 English channels including HD in one package for only $35/mo.

"One thing our customers have been telling us is that they want an offering, which provides a mix of English and Spanish programming," Ramlall explained. "To add value, we included 16 select 'Signature' standard and high definition channels that includes A&E, Bravo, HGTV, TBS, SyFy, and ABC Family not offered in Time Warner's similar offering."

About RCN Corporation

RCN Corporation (NASDAQ: RCNI), www.rcn.com, is a competitive broadband services provider delivering all-digital and high definition video, high-speed internet and premium voice services to residential and small-medium business customers under the brand names of RCN and RCN Business Services, respectively. In addition, through its RCN Metro Optical Networks business unit, RCN delivers fiber-based high-capacity data transport services to large commercial customers, primarily large enterprises and carriers, targeting the metropolitan central business districts in the company's geographic markets. RCN's primary service areas include Washington, D.C., Philadelphia, Lehigh Valley (PA), New York City, Boston and Chicago. (RCNI-G)

Contact Information

  • Contact:
    Lisa Barder
    RCN Corporate
    703-434-8430

    Michele Murphy
    RCN Corporation
    703-434-8471