SOURCE: RCN Corporation

RCN Corporation

July 14, 2010 15:05 ET

RCN's Senior VP Richard Ramlall Wins Stevie® Award in Seventh Annual International Business Awards(SM)

Named 2010 Marketing Executive of the Year for RCN's Global Passport International TV Programming Initiative

HERNDON, VA--(Marketwire - July 14, 2010) -  RCN Corporation (NASDAQ: RCNI) announced today that Strategic External Affairs & Programming Senior Vice President Richard Ramlall won a 2010 Stevie Award as Marketing Executive of the Year in the Seventh Annual International Business Awards.

RCN Corporation is a leading provider of all-digital and high definition video, high-speed Internet, and premium voice services to residential and small-medium business customers in Philadelphia and Lehigh Valley, PA, New York City, Boston, Chicago and Washington, D.C., as well as high-capacity transport services to carrier and large enterprise customers.

The International Business Awards are the only global, all-encompassing business awards program honoring great performances in business. Nicknamed the Stevie® for the Greek word "crowned," the awards will be presented to winners at a gala dinner on Monday, 27 September in the Ritz-Carlton Hotel in Istanbul, Turkey. Honorees were selected through two rounds of judging by business professionals worldwide.

Last month, Ramlall won a Stevie from the American Business Awards recognizing his external communications efforts supporting the promotion of RCN's international and multicultural programming.

"I'd like to once again thank our CEO, Pete Aquino, who understood the importance of international programming, due to his experience as a president of one of the first triple play companies in Venezuela. He led the charge for RCN's digital conversion," Ramlall said. "Thanks to Pete's vision, RCN converted to an all-digital TV network, expanding our available bandwidth, so we were able to launch an aggressive push to add and promote international and multicultural programming, which research showed had a lot of pent up demand in RCN's markets." 

Aquino and Ramlall identified that international was a critical area of growth for the RCN markets. Within 18 months, Ramlall and Aleisha Bozin, Sr. Programming Manager, negotiated over 50 new international contracts, increasing the international channel offerings by over 50 percent. An extensive, integrated marketing/advertising/PR/ programming campaign was developed and successfully implemented. Partnering closely with its new international channels, RCN's multicultural campaigns dramatically increased the number of unique international channel subscribers by 22 percent and international revenue by 25 percent. One channel grew to more than 1,000 subscribers in only months.

"Richard's accomplishments and achievements at RCN are truly deserving of such recognition, and we congratulate and thank him, Aleisha and the PR/marketing team for their hard work and dedication," said RCN President & CEO Peter Aquino. "Thanks to his international marketing, the take rate for this type of programming has dramatically increased by 65 percent and it has been one of the fastest growing segments in our cable network."

Recipients of International Stevie Award trophies were selected from more than 1,700 entries received from organizations and individuals in more than 40 countries. Organizations all over the world are eligible to compete in The International Business Awards, and can enter in any of more than 40 categories from Multinational Company of the Year and Best New Product of the Year to Corporate Social Responsibility Program of the Year and Executive of the Year. 

In addition to the international Stevie, Ramlall received four Distinguished Honoree Medals in the categories of Investor Relations Program of the Year, Communications Executive of the Year, Communications or PR Campaign of the Year - Multicultural, and Communication Department of the Year.

"I am honored and grateful to win both an American and International Stevie Award in less than 30 days," Ramlall said. "I thank our international programming partners who have contributed more than $2 million in marketing support. I share this award with them, our President & CEO Pete Aquino and the entire RCN team."

RCN now has more than 500 international viewing choices (an increase of 300 since January 2009) including more than 100 linear channels, available in 20 different packages and covering 15 different language groups, which surpasses many other competitor offerings. 

In addition to this year's two Stevies and others in prior years, Ramlall recently won two awards in the 2010 Bulldog Reporter Awards for Excellence in Media and Public Relations, receiving the gold award as Corporate PR Professional of the Year and the silver award as Public Affairs Professional of the Year. He was also recognized by the National Association for Multi-Ethnicity in Communications (NAMIC) in its 2009 Excellence in Multi-Cultural Awards competition that showcases top marketing tactics and case studies/campaigns targeted to multi-cultural audiences. Ramlall was also recognized at the NAMIC conference for being one of CableFAX: The Magazine's 2009 Top 100 Most Influential Minorities in Cable.

About RCN Corporation
RCN Corporation (NASDAQ: RCNI), http://www.rcn.com, is a competitive broadband services provider delivering all-digital and high definition video, high-speed internet and premium voice services to residential and small-medium business customers under the brand names of RCN and RCN Business Services, respectively. In addition, through its RCN Metro Optical Networks business unit, RCN delivers fiber-based high-capacity data transport services to large commercial customers, primarily large enterprises and carriers, targeting the metropolitan central business districts in the company's geographic markets. RCN's primary service areas include Washington, D.C., Philadelphia, Lehigh Valley (PA), New York City, Boston and Chicago. (RCNI-G)

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

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