SOURCE: SecondSpace

October 21, 2008 08:00 ET

RDA Home & Garden Partners With SecondSpace to Showcase Vacation Home and Land Country Section for Web Properties

More Than 800,000 Vacation Home, and Land Listings From SecondSpace's and Now Available Throughout RDA's Home and Garden Web Properties

PLEASANTVILLE, NY and BELLEVUE, WA--(Marketwire - October 21, 2008) - The Home & Garden division of the Reader's Digest Association (RDA) today announced a content partnership with SecondSpace, Inc., the leading online marketplace for second homes and recreational retreats. This agreement will bring the world's largest online selection of vacation homes and property listings to the Home & Garden division properties, which includes The Family Handyman (, Birds & Blooms (, Country (, Farm & Ranch Living ( and Reminisce (

As the first step in the partnership, Home & Garden has integrated more than 800,000 vacation home and land property listings from SecondSpace's flagship sites and into the Home & Garden Web properties.

"Our Home & Garden division comprises the most trusted brands in the home and garden category. These brands benefit from longstanding participation from our community of highly engaged consumers," said Alyce Alston, President, Home & Garden and Health & Wellness at RDA. "Partnering with SecondSpace allows us to create personalized and contextually relevant content to our audience and to attract those seeking this lifestyle."

The new sites are powered by SecondSpace's highly scalable Web platform and an intelligent listings switch that sorts more than 1.5 million property listings to determine those that uniquely match the "home and garden" lifestyle. For RDA, SecondSpace has customized its database of properties to feature a full spectrum of searchable ranch properties, luxury mountain retreats, land, and fishing and hunting properties in more than 60 countries.

"Reader's Digest Association has grown to become one of the world's preeminent publishers and direct marketers," said Satbir Khanuja, president and CEO of SecondSpace. "Now, by providing our vacation homes and land property listings to the Home & Garden division of Reader's Digest, we are enabling their consumers to search for properties or recreational retreats beyond the bounds of their local communities."

About SecondSpace

SecondSpace, Inc. ( is an online services company operating a network of highly immersive Web sites that enable people to make the most of the "second home" lifestyle. The company's sites include (, (, and a fast-growing network of international and co-branded sites that connect out-of-region buyers with knowledgeable professionals who have a local presence in thousands of rural and resort communities across the Americas and around the world. SecondSpace's sites are powered by the company's innovative, patent-pending Lifestyle Search & Discovery™ platform. The company is headquartered in Bellevue, WA, USA and led by a team of internet veterans with backgrounds from, American Express,, IMDb, Microsoft, VeriSign, Trendwest and other leading companies.

About RDA's Home & Garden Division

Home & Garden provides the inspiration and practical tools for 49 million consumers; the largest community of homeowners, gardeners, farmers, bird-watchers and country-lovers in the world. These consumers share a way of life and a deep passion for learning and exchanging new ideas. We help them fulfill these passions by providing the best expert- and reader-contributed content through our multi-channel properties including our core brands: The Family Handyman, Birds & Blooms, Country, Farm & Ranch Living and Reminisce. Home & Garden is a division of The Reader's Digest Association, Inc., a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. Its headquarters are in Pleasantville, New York.

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