SOURCE: Imprev


April 01, 2015 08:31 ET

RE/MAX of Michigan Automates Marketing for All Agents With Complete Marketing Package for Every Listing

PORTAGE, MI--(Marketwired - Apr 1, 2015) - Each time a RE/MAX of Michigan real estate agent posts a new home listing, everything needed to market the property -- a complete digital and print marketing package -- will be automatically delivered to the listing agent, the RE/MAX Region announced today.

RE/MAX of Michigan, with more than 1,100 agents and brokers in 82 offices, becomes the first RE/MAX Region in the nation to expand the RE/MAX Design Center, the franchise-wide marketing solution, with automation. 

"We are excited to provide RE/MAX of Michigan agents with another competitive advantage that allows them to spend more time building their businesses," said Dan Troup, RE/MAX of Michigan's director of technology.

"This service is so advanced that not only is marketing created for each new listing, but it is automatically updated whenever there is an update to the listing -- such as a price and status," added Troup. "This service will fundamentally change the way our agents market their properties. And it enables the Region to reinforce the powerful RE/MAX brand across all of distribution channels -- print, web and social media."

Developed and powered by marketing technology leader Imprev, the service is unique in the industry in that it creates a complete "Just Listed" package of both print and digital marketing content -- from flyers and postcards to ePostcards, property websites, IDX virtual tours and YouTube videos.

RE/MAX of Michigan selected the specific marketing materials and designed the marketing content to meet the unique requirements of its Region. 

"RE/MAX of Michigan is known for its leadership in using the latest technology to empower agents," said Bill Yaman, president and chief revenue officer of Imprev. "With this move they are demonstrating that it's no longer simply enough for brokerages to provide agents with the most advanced tools, but rather services that ensure agent success."

About RE/MAX of Michigan
No one sells more homes in Michigan than RE/MAX®. RE/MAX of Michigan is the Regional real estate franchisor for all territories in Michigan outside of the Detroit metro area. Founded in 1977 by Norman and Elda Helm, RE/MAX of Michigan currently serves the state with 82 offices and more than 1,100 Sales Associates. For more information, visit

About Imprev
Imprev, Inc., is a leading provider of real estate marketing technologies. Imprev products allow brokers and agents to market their listings and services by providing custom digital, print, video, social media, online and email marketing and communications -- all in one place. Imprev powers industry-leading technology, including custom Marketing Centers and digital apps, as well as automated and private-label marketing solutions for many of the largest brands in real estate. Established in 2000, Imprev is headquartered in Bellevue, Wash. Discover more at

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