March 17, 2011 12:49 ET

REACH3 Appoints Candace A. Beckman as Director of Client Services

Executive to Direct Account Services Activities and Help Company Market CRM Solutions and Services to Health Systems

VERONA, WI--(Marketwire - March 17, 2011) -  REACH3 -- healthcare CRM's market leader, enabling robust provider and payer marketing initiatives through secure, web-based technology -- today announced the promotion of Candace A. Beckman to director of client services. She will oversee all account services activities and help market customer relationship management (CRM) solutions to existing and prospective hospital clients.

"As hospitals and health systems increasingly look to CRM to identify prospects, forge relationships with patients and physicians, boost revenue and enhance marketing efficiency, we see an excellent opportunity to expand our market leadership in providing integrated, easy-to-use web-based solutions," said Michael Knight, REACH3's CEO and president. "Since joining our company last year, Candace has performed an outstanding job assisting facilities in developing and executing CRM-based strategic marketing and business objectives. Her promotion is well deserved and will support our ability to drive growth to the next level."

Beckman, who most recently was an account principal at REACH3, has more than 15 years of experience as a marketer and media buyer in healthcare and other industries.

Prior to REACH3, she was director of marketing and development at Beaver Dam Community Hospitals; director of marketing and foundation director at Columbus Community Hospital; senior account manager at CPM Marketing Group; general manager and marketing consultant at Odney Advertising Agency; and media buyer at Creative Services Unlimited.

She earned her bachelor's degree in business administration from the University of North Dakota.

"I am very pleased excited to be appointed to this new position," Beckman said. "REACH3 is dedicated to meeting the needs of hospitals and serving as their strategic partner, which differentiates us from competitors," Beckman said. "I am looking forward to continue to support that commitment and deliver the highest levels of service and return on investment for customers."

Download a photo of Candace Beckman.

About REACH3
Headquartered in Verona, Wis., REACH3 is healthcare CRM's market leader, enabling robust and strategic marketing initiatives through secure, web-based technology. Its CRM solutions -- CRM Launch, CRM Custom and Physician Referral Builder -- have revolutionized and simplified the way hospitals, physician group practices and payers communicate with their healthcare stakeholders. REACH3 provides cost-effective and impactful software and services to hundreds of large and small healthcare organizations across the U.S. For more information, visit

REACH3 is a wholly owned subsidiary of Third Wave Research, Ltd.

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