December 01, 2010 08:35 ET

REACH3 Launches Health e-Strategy to Help Hospitals Engage Patients Online

CRM Technology and Services Package Enables Providers to Enhance Marketing Reach and Increase Customer Loyalty Through Online Channels

VERONA, WI--(Marketwire - December 1, 2010) - REACH3 -- healthcare CRM's market leader, enabling robust provider and payer marketing initiatives through secure, web-based technology -- today launched Health e-Strategy™, which combines customer relationship management (CRM) software and services to help single and multi-facility health systems engage consumers and increase patient loyalty through online channels, including the web, email and social networks.

"The Internet is increasingly becoming the communication platform of choice for consumers. For hospitals to market effectively in the online environment, they must engage prospects through targeted communication tailored to individual health needs... just as they would through CRM-driven direct mail marketing," said Jim Schleck, REACH3's executive director. "Our Health e-Strategy solution fills a critical gap by enabling hospitals to easily capture information such as emails when individuals present at a hospital or visit its web site -- this is a task that many facilities currently overlook or are unable to perform well today. As a result, it allows hospitals to provide the same level of targeted CRM outreach in the online world as they can achieve through print marketing vehicles."

REACH3's Health e-Strategy allows providers to understand their customers as individuals and communicate with each person on his/her terms by:

  • Collecting and integrating email addresses into REACH3's CRM Custom application.
  • Customizing email communication for individual recipients, similar to the letters, newsletters and postcards hospitals currently create leveraging CRM.
  • Enabling targeted recipients to "share" hospital communications with their social networks, including Facebook and Twitter.

The new Health e-Strategy offering is composed of:

  • Health e-Registration -- a module that builds integrated registration forms and collects names, addresses and other data that hospitals deem important from those visiting their websites.
  • Health e-pURLs (personalized URLs) -- leveraging dynamically printed direct mail pieces, a personalized web page is created for communication recipients based upon their health needs. Once the page is accessed, this solution captures email addresses and other information via a series of short questions.
  • Health e-Survey -- a package offering hospitals a basic health survey and automated email follow-up containing thank you notes and a summary of items for survey respondents to discuss with their physician.
  • Health e-Communicate -- a comprehensive application that generates HTML-style emails and includes an extensive library of images and pre-written content based around service lines that facilities can customize.
  • Health e-Social Network -- a module that monitors what people say or post about a hospital on public social networks. It also tracks and measures the effectiveness of an organization's social networking activities.

"We are excited to offer an innovative solution that provides hospital marketing leaders unprecedented marketing agility, compelling value and superior ability to attract and retain patients, and measure return-on-investment more efficiently and cost effectively," stated Schleck.

Download a copy of REACH3's Health e-Strategy brochure.

About REACH3
Headquartered in Verona, Wis., REACH3 is healthcare CRM's market leader, enabling robust and strategic marketing initiatives through secure, web-based technology. Its CRM solutions -- CRM Launch, CRM Custom and Physician Referral Builder -- have revolutionized and simplified the way hospitals, physician group practices and payers communicate with their healthcare stakeholders. REACH3 provides cost-effective and impactful software and services to hundreds of large and small healthcare organizations across the U.S. For more information, visit

REACH3 is a wholly owned subsidiary of Third Wave Research, Ltd.

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