ST LOUIS, MO--(Marketwired - May 19, 2014) - Eric Castelli, who previously founded LashBack, LLC, and Johnathan Barnes, formerly of Adknowledge, Inc., have teamed up to offer a self-service platform to monetize email content. ReachDynamics allows publishers to place contextually-targeted ads in relationship and transactional email such as newsletters, confirmation emails, receipts, and auto-responders, by leveraging multiple demand side platforms on a cost-per-click (CPC) basis.
ReachDynamics works by scanning the content of email in real time and serving contextually relevant ads. Publishers can customize the color, dimensions, and placement of the ads, as well as specify categories that can appear in their messages. While implementation is as simple as signing up, creating an ad unit, and placing a piece of code within the HTML template, ReachDynamics has already completed several integrations with email service providers to allow users to seamlessly incorporate the technology into their programs.
Advertising in email is estimated to be a $3 billion market in the U.S. alone, yet only about $156 million is currently spent annually. "We recognized a huge opportunity to help publishers uncover the hidden revenue potential of their email programs," says Eric Castelli. He added, "Because the email subscriber relationship has so much long-term value, it's important for us to serve compliant and relevant ads that don't detract from the user experience. For example, a newsletter reviewing the top ten chef knives might provide an ad for cooking classes. The best part about our technology is, it is not static; it continually optimizes to improve ECPM, engagement levels, and the customer experience."
Barnes added, "Most companies currently view newsletters and transactional email programs as an extension of their customer relationship marketing and a cost center, but we believe every interaction has the potential to engage the customer and generate new revenue. ReachDynamics costs nothing, it takes minutes to implement, and it can instantly turn an email program into a profit center by adding incremental revenue to a publisher's bottom line."
About ReachDynamics, LLC
ReachDynamics provides a turnkey email advertising solution, which leverages demand side platforms to display contextually relevant advertisements within emails. Our technology optimizes in real-time to improve customer engagement and maximize publisher earnings. ReachDynamics was founded in 2013 by Eric Castelli and Johnathan Barnes, and is headquartered in St. Louis, MO.