SOURCE: ConvertMedia

ConvertMedia

May 04, 2016 11:00 ET

Reaching the Right (or Left) Audience During Election Season

NEW YORK, NY--(Marketwired - May 04, 2016) -  According to a recent study reviewed by eMarketer, a significant number of millennials and more seasoned voters will turn to digital video during the campaign season for political updates. With Borrell Associates predicting that political digital advertising is slated to hit the $1 billion mark during the 2016 election season, the primary question remains how that budget will be allocated online. Given the scarcity of available in-stream inventory, political advertisers need new outlets to reach their increasingly online audiences.

Outstream enables publishers to offer new, viewable, and valuable video inventory. With ConvertMedia's extensive breakthrough portfolio of outstream formats, advertisers from both sides of the political spectrum can reach their audiences more effectively.

For DSP partners, ConvertMedia has created a focused list of politically-minded publishers and news-focused outlets. Ads can be contextually targeted as well. Contact the team and visit ConvertMedia's site to view its extensive portfolio of outstream video units.

View the full blog by Idan Belkind (Director of Business Development) here.

About ConvertMedia
Founded in 2008, ConvertMedia is a leading outstream video sell-side platform (SSP) with an extensive portfolio of breakthrough video ad units. ConvertMedia is headquartered in New York, with R&D in Tel Aviv and Bangalore. For more information visit: convertmedia.com

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