SOURCE: ReachLocal, Inc.

April 30, 2008 10:03 ET

ReachLocal Brings Denver Area Businesses New Internet Advertising Solution That Shows ROI

Global Internet Advertising Firm Opens Sales Offices at DTC to Help Small- to Medium-Sized Businesses Connect With Customers Searching Online, While Also Tracking Their Online and Offline Marketing ROI

DENVER, CO--(Marketwire - April 30, 2008) - ReachLocal, Inc. (http://www.reachlocal.com), a leading provider of local online marketing solutions for small- to medium-sized businesses, announced today the opening of sales offices at the Denver Tech Center to serve local businesses in the Greater Denver Metropolitan Area, including Boulder, Longmont, Castle Rock, Parker, Brighton and Colorado Springs.

Denver is the first Colorado market served by ReachLocal, which provides Internet advertising services through Google, Yahoo! and MSN to thousands of local businesses in top U.S. and international markets. ReachLocal's Denver direct sales force is located at 5990 Greenwood Plaza Blvd., Greenwood Village, and operated by its regional manager, Chris Stumph.

"Small businesses are Denver's economic lifeblood and many of these businesses are desperate to connect with consumers who increasingly turn to the Internet in lieu of Yellow Pages to search for local goods and services," said James Smith, ReachLocal's Area Director for the Southwest United States. "With ReachLocal, they are able to do so efficiently and affordably."

A recent study by comScore shows 60 percent of consumers have stopped using Yellow Pages print directories as their primary source of searching for local goods and services. ReachLocal fulfills the need for SMBs to capture those consumers with simplified and automated Internet advertising campaigns that are scalable and inexpensive. Campaigns are managed through a single platform and one budget that links online advertising spend to offline sales activities, providing true advertising ROI transparency.

"We drive qualified leads from the Internet to the telephone because brick-and-mortar businesses typically value a customer's phone call over a Web site visit," said Chris Stumph, Denver's Regional Manager for ReachLocal. "We do this while also helping businesses track the effectiveness of all their online and offline advertising campaigns, such as newspaper, Yellow Pages print, email and direct mail, to be sure they are getting the best return on investment."

Earlier in April, ReachLocal announced the launch of its automated and proprietary TotalTrack™ product that gives local businesses a comprehensive view into the success of their offline and online marketing expenditures in real time.

Denver businesses may contact ReachLocal at (720) 897-6995 or by visiting http://www.reachlocal.com.

About ReachLocal, Inc.

ReachLocal, Inc. (http://www.reachlocal.com) is a leading provider of local online marketing solutions for small- and medium-sized businesses. The Company's mission is to become the digital advertising agency of record for these companies, delivering the same broad set of online marketing functions currently only afforded to large corporations on a national basis. ReachLocal pioneered the local search engine marketing industry by bringing together a patent-pending technology with a strong partnership model and a proprietary national sales force. The result is a simple, scalable and affordable platform local businesses need to create, maintain, track and analyze their Internet search advertising campaigns. ReachLocal makes available to advertisers 98 percent of the search engine landscape through strategic alliances with Google, Yahoo!, MSN, Superpages.com and others. Founded in 2004, ReachLocal is a privately held corporation led by Zorik Gordon, its Chief Executive Officer. The company is headquartered in Woodland Hills, California.

Contact Information

  • Press Contact:
    David Glaubke
    Director of Corporate Communications
    ReachLocal, Inc.
    (818)936-9908 office
    (818)804-0383 mobile
    Email Contact