SOURCE: ReachLocal, Inc.

March 20, 2008 08:30 ET

ReachLocal Launches Ohio Office With Signing of Positively Cleveland

Positively Cleveland Among the First in Region to Sign With Internet Advertising Agency That Innovatively Connects Small- and Medium-Sized Businesses With Customers Searching Online While Tracking the Results

CLEVELAND, OH--(Marketwire - March 20, 2008) - ReachLocal, Inc. (http://www.reachlocal.com), a leading provider of local online marketing solutions for small- and medium-sized businesses, announced today the opening of sales offices in the Greater Cleveland area serving local businesses in northeastern Ohio, including Cleveland, Canton, Akron, Youngstown and Sandusky. Positively Cleveland, the Convention and Visitors Bureau of Greater Cleveland, is one of ReachLocal's first Ohio clients to sign on for the new Internet advertising solution, which will drive consumers from search engines to its Web site and telephone information hotline.

Cleveland marks the first Ohio market served by ReachLocal, which currently provides Internet advertising services through Google, Yahoo!, MSN and others to thousands of local businesses including healthcare, professional and automotive service providers, home improvement contractors and retailers in over the top 15 U.S. markets and Australia. The offices are located at 2 Summit Park Drive, Suite 610, in Independence, Ohio, and operated by ReachLocal's regional manager, Dave Baumgartner.

"Getting the word out about Positively Cleveland by using traditional forms of advertising has been a challenge for us as more people are using search engines," said Tamera Brown, Vice President of Marketing for Positively Cleveland. "We want to introduce to the people of northeast Ohio and beyond the rich offerings of this region, and an Internet advertising campaign through ReachLocal allows us to do just that. It's a necessity for any organization that wants to reach within and beyond its own geographic region."

A 2007 study by comScore shows 60 percent of consumers have abandoned Yellow Pages print directories to search for goods and services through the Internet. ReachLocal fulfils this need for small- to medium-sized businesses to capture those consumers with a simplified, scalable, automated and inexpensive Internet advertising solution. ReachLocal creates search campaigns through a single platform and one budget that links businesses' online advertising spend to their offline sales activities, which provides true advertising ROI transparency.

"Northeast Ohio is re-emerging as one of America's premiere regions for commerce and is supported by a very robust and growing local business community," said Dave Baumgartner, Cleveland's Regional Manager for ReachLocal. "Now more than ever these Ohio businesses, including Positively Cleveland, require an effective way to connect with consumers who are doing all their searching for goods, services and entertainment online. We also provide a technology to track qualified leads which allows business to track ROI like never before."

Ohio businesses may contact ReachLocal at (216) 503-6749 or by visiting http://www.reachlocal.com.

About ReachLocal, Inc.

ReachLocal, Inc. (http://www.reachlocal.com) is a leading provider of local online marketing solutions for small- and medium-sized businesses. The Company's mission is to become the digital advertising agency of record for these companies, delivering the same broad set of online marketing functions currently only afforded to large corporations on a national basis. ReachLocal pioneered the local search engine marketing industry by bringing together a patent-pending technology with a strong partnership model and a proprietary national sales force. The result is a simple, scalable and affordable platform local businesses need to create, maintain, track and analyze their Internet search advertising campaigns. ReachLocal makes available to advertisers 98 percent of the search engine landscape through partnerships with Google, Yahoo!, MSN, Superpages.com and others. Founded in 2004, ReachLocal is a privately-held corporation led by Zorik Gordon, its Chief Executive Officer. The company is headquartered in Woodland Hills, California.

Contact Information

  • Press Contact:
    David Glaubke
    Director of Corporate Communications
    ReachLocal, Inc.
    (818)936-9908 office
    (818)804-0383 mobile
    Email Contact