SOURCE: ReachLocal

ReachLocal

February 18, 2009 06:02 ET

ReachLocal Makes Online Brand Building Easier for Local Advertisers With Launch of ReachDisplay™

ReachDisplay™ Is the Next Iteration in ReachLocal's Integrated Advertising Service That Allows SMBs and National Brands to Use Search and Display Campaigns in Tandem to More Robustly Acquire Qualified Consumers Through One Platform

WOODLAND HILLS, CA--(Marketwire - February 18, 2009) - ReachLocal Inc. (http://www.reachlocal.com), a leading global provider of local online marketing solutions for small- to medium-sized businesses (SMBs) and national brands, announced today the release of ReachDisplay™ -- an online display and brand building product that employs remarketing and optimization to make customer acquisition for local advertisers a better value. The product joins ReachLocal's premiere suite of solutions for advertisers that include its pioneering search advertising product, ReachSearch™, and its online marketing tracking and analytics product, TotalTrack™.

ReachDisplay™ delivers for local advertisers relevant and targeted online visual display ads on multiple Web sites viewed by consumers in the advertiser's service area, and allows them to target consumers geographically (DMA, city, and radius-targeting supported), demographically and contextually (keyword and category-targeting supported). ReachDisplay™ features remarketing capabilities so advertisers can serve specifically targeted ads directly to consumers who have previously interacted with their Web site. Furthermore, ReachDisplay™ works in tandem with ReachSearch™ by allowing advertisers to specifically target ads to those customers who had previously searched for their business online.

"Consumers continue to move their media usage online from offline. As local advertisers used ReachSearch™ to shift their ad spend from print directories to online search, ReachDisplay™ gives them that same ease, flexibility and transparency to migrate online the customer outreach and brand building they have historically done through offline media like newspapers and print," said Zorik Gordon, ReachLocal Co-Founder and CEO. "Through our integrated solutions, ReachLocal is able to strategically deliver these local search and display ads with precision, which is a tremendous value for local advertisers who demand efficiency and return on investment."

Through ReachLocal's integrated online advertising platform, ReachDisplay™ offers real-time optimization of publisher selection, ad placement, and creative bidding based on performance data. By logging into their accounts, local advertisers are able to view the performance of their ReachDisplay™, ReachSearch™ and TotalTrack™ campaigns to obtain a complete view of their online marketing efforts.

With over 30 offices located in the United States, United Kingdom, Australia and Canada, ReachLocal provides the ultimate Internet marketing solution for SMBs through its patent-pending technology and a proprietary team of Internet Marketing Consultants (IMCs) who are highly trained to consult with SMBs on all their offline and online marketing initiatives.

ReachLocal® is a registered trademark and ReachSearch™, ReachDisplay™, TotalTrack™ are trademarks of ReachLocal Inc.

About ReachLocal

ReachLocal (http://www.reachlocal.com) utilizes its patent-pending technology and proprietary team of feet-on-the-street Internet Marketing Consultants (IMCs) to deliver an integrated solution for small- to medium-sized businesses and national brands that drives consumer leads from online advertising to their telephone. ReachLocal does this by providing advertisers with ReachSearch™, a product that serves paid search ads through strategic alliances with Google, Yahoo! and MSN; and ReachDisplay™, a display advertising product with remarketing capabilities. Founded in 2004, ReachLocal is a privately held U.S. corporation backed by $67.9 million from VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund, and is led by Zorik Gordon, its co-founder and Chief Executive Officer. Headquartered in Woodland Hills, California, ReachLocal operates over 30 offices in the United States and through its international companies ReachLocal Australia, ReachLocal Canada and ReachLocal UK.

Contact Information

  • Press Contact:
    David Glaubke
    Director of Corporate Communications
    ReachLocal, Inc.
    (818) 936-9908 office
    (818) 804-0383 mobile
    Email Contact