SOURCE: Reactive

August 31, 2011 09:10 ET

Reactive Continues Global Expansion With Opening of US Office

Australia's Largest Independently Owned Digital Agency Reports Impressive Growth

NEW YORK, NY--(Marketwire - Aug 31, 2011) - Reactive, an award-winning digital agency, today announced the opening of an office in New York City. This will complement their long established headquarters in Melbourne, Australia, and their offices in Sydney, London and Auckland. The decision to open a fifth office comes after it reports year on year growth of 25% for the past four years and is prompted by opportunities with international clients.

"We're very happy to announce our entry in the USA," said Reactive Co-Founder and Joint Managing Director Tim O'Neill. "While we are Australia's largest independently owned digital agency and have achieved remarkable success in other offices around the globe, the US has always been one of our most important target markets. Our New York office will provide the opportunity to continue our growth and drive the business even further."

Carl Panczak (CEO, Reactive New York) will head the office. Panczak joined Reactive in 2004, establishing Reactive's Sydney office in 2007 and has served as General Manager Sydney since that time. Under Panczak's management, Reactive Sydney has grown steadily and now employs over 20 full-time staff. Jason Ross will be taking over as General Manager Sydney; he joins Reactive from the UK where he served as CEO of a successful digital agency.

"New York City is one of the most advanced markets for digital services in the world. Our new presence in New York will enable Reactive to stay on top of global trends and industry requirements as well as sharing new ways of doing things with our other offices," said Panczak. "We work with a number of global clients and they have asked for a footprint in North America to better provide strategic services and support their marketing activities. The team at Reactive looks forward to continuing our global success in New York."

Founded in 1997, Reactive is one of Australia's longest running digital agencies and is proud to be 100 percent independently owned and operated. Current clients include Tesco, Reckitt Benckiser, Amnesty International, Maserati, BHP Billiton, General Pants Co, British Airways, Cricket Australia, Rip Curl and Pacific Brands.

About Reactive

Reactive is an award-winning digital agency that provides digital strategy, user experience, web design and development services. It is a solidly profitable growing company that is proud to be 100 percent independent and has been awarded globally for its creative excellence and technical innovation in the online space. Reactive is based in Melbourne, Australia with offices in Sydney, Auckland, London and New York. More info available at

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